LAWS, Anne. Negotiations. Oxford: Summertown Publishing, 2000. ISBN 13-978-1902741246.
TRACY, Brian. Advanced Selling Strategie. Simon and Schuster, 1995. ISBN 10-0743539168.
Commercial Dealing
| Language of instruction | čeština |
|---|---|
| Code | 115-0304 |
| Abbreviation | OBCHJ |
| Course title | Commercial Dealing |
| Coordinating department | Department of Management |
| Course coordinator | prof. PhDr. Jiří Bláha, CSc. |
Anotace
The negotiation as one part of commercial communication. Interpersonal
communication with the aim of a reciprocal benefit achievement. Commercial
deal phases. Commercial deal methods and techniques. Skill development for
commercial deal. Culturally conditional disparities in commercial deal.
communication with the aim of a reciprocal benefit achievement. Commercial
deal phases. Commercial deal methods and techniques. Skill development for
commercial deal. Culturally conditional disparities in commercial deal.
Povinná literatura
Doporučená literatura
BOREC, Tomáš. Manažéri na cudzom parkete: Ako prekonávat nástrahy interkultúrnej komunikácie. Bratislava: Neopublic Porter Novelli, 2009. ISBN 978-80-970227-5-4.
URY, William. Jak překonat nesouhlas: zásady vyjednávání s lidmi, s nimiž nelze vyjednávat. Praha: Management Press, 2008. ISBN 978-80-7261-192-8.
URY, William. Jak překonat nesouhlas: zásady vyjednávání s lidmi, s nimiž nelze vyjednávat. Praha: Management Press, 2008. ISBN 978-80-7261-192-8.