Commercial Dealing

Commercial Dealing
115-0304/01
čeština Commercial Dealing
115-0304/02
čeština Commercial Dealing
115-0304/03
čeština Commercial Dealing
115-0304/06
čeština Commercial Dealing
115-0304/07
čeština

Summary

The negotiation as one part of commercial communication. Interpersonal
communication with the aim of a reciprocal benefit achievement. Commercial
deal phases. Commercial deal methods and techniques. Skill development for
commercial deal. Culturally conditional disparities in commercial deal.

Literature

LAWS, Anne. Negotiations. Oxford: Summertown Publishing, 2000. ISBN 13-978-1902741246.
TRACY, Brian. Advanced Selling Strategie. Simon and Schuster, 1995. ISBN 10-0743539168.

Advised literature

BOREC, Tomáš. Manažéri na cudzom parkete: Ako prekonávat nástrahy interkultúrnej komunikácie. Bratislava: Neopublic Porter Novelli, 2009. ISBN 978-80-970227-5-4.
URY, William. Jak překonat nesouhlas: zásady vyjednávání s lidmi, s nimiž nelze vyjednávat. Praha: Management Press, 2008. ISBN 978-80-7261-192-8.

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Language of instruction	čeština, čeština, čeština, čeština, čeština
Code	115-0304
Abbreviation	OBCHJ
Course title	Commercial Dealing
Coordinating department	Department of Management
Course coordinator	prof. PhDr. Jiří Bláha, CSc.