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Ukončeno v akademickém roce 2012/2013

Seminar

Type of study Follow-up Master
Language of instruction Czech
Code 115-0460/01
Abbreviation SPECS
Course title Seminar
Credits 3
Coordinating department Department of Management
Course coordinator prof. PhDr. Jiří Bláha, CSc.

Osnova předmětu

1. Introduction to a special seminar
* Special Purpose seminars.
* Purpose of the thesis and the requirements for it.
2. Types and selection of thesis topic. Cognitive-intervention cycle as
basic framework for setting access to the selected topic.
3. Thesis and project work plan.
4. The layout and structure of the thesis.
5. Search and excerpted the relevant literature.
6. Refining the thesis topic
* The focus of analytical work.
* Formulation of questions, research problems and hypotheses.
* Advance research.
7. The methodology of obtaining and evaluating documentation and data collection.
* Quantitative Analysis.
* Qualitative analysis.
8. The methodology of solving design problems.
9. Creative approaches to designing and writing the thesis.
* Work with texts.
10. Writing a thesis. Styles of writing.
11. Finalization and formal treatment of thesis.
* References to literature and sources, quotes.
* The layout, tables, figures, graphs.
12. Difficulties and barriers in dealing with the thesis.
13. Thesis counsel.

Povinná literatura

HACKLEY, Christopher E. Qualitative research in marketing and management: doing interpretive research projects. 2nd ed. London: Routledge, Taylor & Francis, 2020. ISBN 978-1-138-33219-5.
MALHOTRA, Manoj. Marketing Research: An Applied Orientation, 7th ed. Harlow: Pearson Education, 2019. ISBN 978-1-292-26563-6.
TIMMING, Andrew R. Applied Statistics. Business and Management Research. London: Sage, 2022. ISBN 978-1-473-94744-3 .

Doporučená literatura

Recommended literature is individual based on solved topics of diploma theses.