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Seminar

Seminar
115-0460/01
čeština Seminar
115-0460/02
čeština

Summary

The aim of the subject is to prepare a professional and methodical bacground for the choice of the topic and successful completion of the diploma thesis in accordance with the topics listed. The student is trying to find a subject for the diploma thesis. Due to the different focus of diploma thesis topics and the specificity of the conditions of the individual solutions, the seminar takes place in the form of individual consultations according to the student's needs. Students learn to define the subject of research, orient themselves in information sources, carry out literary research, formulate the aim of the work and the expected results of the work. One of the results of the special seminar is the preliminary design of the topic of the diploma thesis and outline of the methodology of its solution.

Literature

HACKLEY, Christopher E. Qualitative research in marketing and management: doing interpretive research projects. 2nd ed. London: Routledge, Taylor & Francis, 2020. ISBN 978-1-138-33219-5.
MALHOTRA, Manoj. Marketing Research: An Applied Orientation, 7th ed. Harlow: Pearson Education, 2019. ISBN 978-1-292-26563-6.
TIMMING, Andrew R. Applied Statistics. Business and Management Research. London: Sage, 2022. ISBN 978-1-473-94744-3 .

Advised literature

Recommended literature is individual based on solved topics of diploma theses.


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Language of instruction čeština, čeština
Code 115-0460
Abbreviation SPECS
Course title Seminar
Coordinating department Department of Management
Course coordinator prof. Ing. Petra Horváthová, Ph.D., MBA