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Seminar

Type of study Follow-up Master
Language of instruction Czech
Code 115-0460/02
Abbreviation SPECS
Course title Seminar
Credits 3
Coordinating department Department of Management
Course coordinator prof. Ing. Petra Horváthová, Ph.D., MBA

Subject syllabus

-Introduction to a special seminar
-Types and selection of diploma thesis topic. Cognitive-intervention cycle as
basic framework for setting access to the selected topic.
-Diploma thesis and project work plan.
-The layout and structure of the diploma thesis.
-Search and excerpted the relevant literature.
-Refining the diploma thesis topic
-The methodology of obtaining and evaluating documentation and data collection.
-The methodology of solving design problems.
-Creative approaches to designing and writing the diploma thesis.
-Writing the diploma thesis. Styles of writing.
-Finalization and formal treatment of diploma thesis.
-Difficulties and barriers in dealing with the diploma thesis.
-Diploma hesis counsel.

Literature

HACKLEY, Christopher E. Qualitative research in marketing and management: doing interpretive research projects. 2nd ed. London: Routledge, Taylor & Francis, 2020. ISBN 978-1-138-33219-5.
MALHOTRA, Manoj. Marketing Research: An Applied Orientation, 7th ed. Harlow: Pearson Education, 2019. ISBN 978-1-292-26563-6.
TIMMING, Andrew R. Applied Statistics. Business and Management Research. London: Sage, 2022. ISBN 978-1-473-94744-3 .

Advised literature

Recommended literature is individual based on solved topics of diploma theses.