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Ethics in Marketing

Ethics in Marketing
115-0608/01
čeština

Summary

The course's objective is to introduce students to applied ethics as a general problem. It leads students through the topic of ethics' theoretical underpinnings and into its practical application. introduces students to fundamental moral concepts. The primary objective of the course is to present the application of ethics in business and marketing practice, as well as the potential effects of ethical or unethical behavior on the company, its people, and its clients.

Literature

DESJARDINS, Joseph R. An introduction to business ethics. New York: McGraw-Hill Education, 2020. ISBN 978-1-260-54808-2.
MELÉ CARNÉ, Domènec. Business Ethics in Action: managing human excellence in organizations. 2nd ed. London: Red Globe Press, 2020. ISBN 978-1-137-60917-5.
FERELL, O. C.; FRAEDRICH, John and FERREL, Linda. Business Ethics. Ethical Decision Making and Cases. Boston: Cengage Learning, 2019. ISBN 978-1-337-61443-6 .

Advised literature

DUBBER, Markus D.; PASQUALE, Frank a DAS, Sunit. The Oxford handbook of ethics of AI. New York: Oxford University Press, 2020. ISBN 978-0-19-006739-7.
COLLINS, Denis. Business Ethics. Best Practices for Designing and Managign Ethical Organizations. Los Angeles: SAGE, 2019. ISBN 978-1-5063-8805-2.
SCALET, Steven. Markets, Ethics, and Business Ethics. New York: Taylor & Francis, 2019. ISBN 978-1-138-58096-1 .


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Language of instruction čeština
Code 115-0608
Abbreviation EM
Course title Ethics in Marketing
Coordinating department Department of Management
Course coordinator doc. PhDr. ThDr. Lucjan Klimsza, Ph.D., MBA