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Ethics in Marketing

Type of study Bachelor
Language of instruction Czech
Code 115-0608/01
Abbreviation EM
Course title Ethics in Marketing
Credits 5
Coordinating department Department of Management
Course coordinator doc. PhDr. ThDr. Lucjan Klimsza, Ph.D., MBA

Subject syllabus

1. The distinctive nature of the discipline of ethics and its epistemic foundations.
2. The fundamental ethical systems of utilitarianism, eudaimonism, hedonism, Christian ethics, and deontology.
3. Calculus. Organizational and managerial values. models for making moral decisions.
4. The fundamental instruments for integrating ethics are the code of ethics, ethical leadership, ethical education and training, ethical ombudsman, and ethical and social audit.
4. Stakeholder theory and the concept of social responsibility in corporations.
5. Particular opportunities for the organization's social responsibility to be applied in the economic, social, and environmental spheres.
6. The Caux Round Table, Global Compact, OECD Guidelines, and Sullivan's Principles are examples of ethical practices by multinational corporations.
7. Ethical dimensions of labor-law relationships, including bossing, mobbing, and sexual harassment.
8. Corruption: Fundamental Characteristics, Types, and Consequences
9. The corporate governance, EFQM, and integrated management systems concepts of ethical business management.
10. Marketing stereotypes and societal starting points, including marketing to vulnerable consumers (children, seniors, and the LGBT community).
11. Consumer ethics: fair trade, greenwashing, circular economy and sustainable consumerism, and consumer rights.
12. The moral standards that apply to particular industries, such as the marketing of financial products, medicinal products, dangerous products (such as sugar, alcohol, and tobacco), and digital marketing.
13. The ethics of product labeling, price policy, sponsorship, and public relations are the first principles of the marketing mix.

Literature

DESJARDINS, Joseph R. An introduction to business ethics. New York: McGraw-Hill Education, 2020. ISBN 978-1-260-54808-2.
MELÉ CARNÉ, Domènec. Business Ethics in Action: managing human excellence in organizations. 2nd ed. London: Red Globe Press, 2020. ISBN 978-1-137-60917-5.
FERELL, O. C.; FRAEDRICH, John and FERREL, Linda. Business Ethics. Ethical Decision Making and Cases. Boston: Cengage Learning, 2019. ISBN 978-1-337-61443-6 .

Advised literature

DUBBER, Markus D.; PASQUALE, Frank a DAS, Sunit. The Oxford handbook of ethics of AI. New York: Oxford University Press, 2020. ISBN 978-0-19-006739-7.
COLLINS, Denis. Business Ethics. Best Practices for Designing and Managign Ethical Organizations. Los Angeles: SAGE, 2019. ISBN 978-1-5063-8805-2.
SCALET, Steven. Markets, Ethics, and Business Ethics. New York: Taylor & Francis, 2019. ISBN 978-1-138-58096-1 .