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Terminated in academic year 2023/2024

Strategic Management

Type of study Doctoral
Language of instruction English
Code 115-95958/01
Abbreviation STRMG
Course title Strategic Management
Credits 10
Coordinating department Department of Management
Course coordinator doc. Ing. Marie Mikušová, Ph.D.

Subject syllabus

1. Meaning, position and basic concepts of strategic management.
2. Methods of forecasting, importance of forecasts, basic development tendencies of the present.
3. Principles of strategic management, models of the strategy-making process.
4. Company mission, corporate objectives, vision, corporate philosophy.
5. Analysis of the external environment.
6. Analysis of the internal environment.
7. Financial analysis and financial planning within the corporate strategy.
8. Method of selecting the type of strategies (procedure, methods).
9. Implementation of strategies - individual steps.
10. Functional strategies.
11. Risk and crisis in terms of corporate strategy.
12. Current management approaches as part of strategic management.
13. Innovation process and innovation strategy.
14. Strategy of multinational and transnational companies in the conditions of advancing globalization.

E-learning

used according to the current situation, LMS, MSTeams

Literature

COX EDMONDSON, Vickie. The Thinking Strategist: Unleashing the Power of Strategic Management to Identify, Explore and Solve Problems. 2nd ed. Bingley: Emerald Publishing, 2022. ISBN 978-1803825625 .
BRANT, Barb. Change Management that Sticks: A Practical, People-centred Approach, for High Buy-in, and Meaningful Results. Auckland: Barb Grant, 2023. ISBN 978-1991185709 .
MOHANAN, Brendan. Strategic Corporate Crisis Management. London: Routledge, 2022. ISBN 978-1032107370.

Advised literature

BARNEY, Jay B. a HESTERLY, William S. Strategic management and competitive advantage: concepts and cases. 6th ed. Harlow: Pearson, 2019. ISBN 978-1-292-25804-1.
DAUM, Callie. Business Strategy Essentials You Always Wanted To Know. 2nd ed. Broomfield: Vibrant, 2020. ISBN 978-1949395778 .
TATSUMOTO, Hirofumi. Platform Strategy for Global Markets. Strategic Use of Open Standards and Management of Business Ecosystems. Singapore: Springer, 2021. ISBN 978-981-33-6788-3 .