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Strategic Management

Strategic Management
115-95958/01
angličtina Strategic Management
115-95958/02
angličtina

Summary

The subject is focused on understanding of strategic management and creation of strategic approaches. With case studies that are based on business practice, methods of strategic analysis are applied and the state and trends of the external and internal development of the organization are evaluated. Attention is paid to the implementation of the strategy with its impact on corporate structure and culture, current management trends, anti-crisis measures and risk distribution methods. These findings form the basis for understanding the content of the different strategies and strategies of strategic decision making. After completing the course, students should be able to think through the different parts of the strategy implementation, assess its risks and set up a system of strategic control.

Literature

COX EDMONDSON, Vickie. The Thinking Strategist: Unleashing the Power of Strategic Management to Identify, Explore and Solve Problems. 2nd ed. Bingley: Emerald Publishing, 2022. ISBN 978-1803825625 .
BRANT, Barb. Change Management that Sticks: A Practical, People-centred Approach, for High Buy-in, and Meaningful Results. Auckland: Barb Grant, 2023. ISBN 978-1991185709 .
MOHANAN, Brendan. Strategic Corporate Crisis Management. London: Routledge, 2022. ISBN 978-1032107370.

Advised literature

BARNEY, Jay B. a HESTERLY, William S. Strategic management and competitive advantage: concepts and cases. 6th ed. Harlow: Pearson, 2019. ISBN 978-1-292-25804-1.
DAUM, Callie. Business Strategy Essentials You Always Wanted To Know. 2nd ed. Broomfield: Vibrant, 2020. ISBN 978-1949395778 .
TATSUMOTO, Hirofumi. Platform Strategy for Global Markets. Strategic Use of Open Standards and Management of Business Ecosystems. Singapore: Springer, 2021. ISBN 978-981-33-6788-3 .


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Language of instruction angličtina, angličtina
Code 115-95958
Abbreviation STRMG
Course title Strategic Management
Coordinating department Department of Management
Course coordinator doc. Ing. Marie Mikušová, Ph.D.