used according to the current situation, LMS, MSTeams
https://lms.vsb.cz/course/view.php?id=132445
Terminated in academic year 2024/2025
Strategic Management
| Type of study | Doctoral |
|---|---|
| Language of instruction | English |
| Code | 115-95958/02 |
| Abbreviation | STRMG |
| Course title | Strategic Management |
| Credits | 10 |
| Coordinating department | Department of Management |
| Course coordinator | doc. Ing. Marie Mikušová, Ph.D. |
Subject syllabus
1. Meaning, position and basic concepts of strategic management.
2. Methods of forecasting, importance of forecasts, basic development tendencies of the present.
3. Principles of strategic management, models of the strategy-making process.
4. Company mission, corporate objectives, vision, corporate philosophy.
5. Analysis of the external environment.
6. Analysis of the internal environment.
7. Financial analysis and financial planning within the corporate strategy.
8. Method of selecting the type of strategies (procedure, methods).
9. Implementation of strategies - individual steps.
10. Functional strategies.
11. Risk and crisis in terms of corporate strategy.
12. Current management approaches as part of strategic management.
13. Innovation process and innovation strategy.
14. Strategy of multinational and transnational companies in the conditions of advancing globalization.
2. Methods of forecasting, importance of forecasts, basic development tendencies of the present.
3. Principles of strategic management, models of the strategy-making process.
4. Company mission, corporate objectives, vision, corporate philosophy.
5. Analysis of the external environment.
6. Analysis of the internal environment.
7. Financial analysis and financial planning within the corporate strategy.
8. Method of selecting the type of strategies (procedure, methods).
9. Implementation of strategies - individual steps.
10. Functional strategies.
11. Risk and crisis in terms of corporate strategy.
12. Current management approaches as part of strategic management.
13. Innovation process and innovation strategy.
14. Strategy of multinational and transnational companies in the conditions of advancing globalization.
E-learning
Literature
COX EDMONDSON, Vickie. The Thinking Strategist: Unleashing the Power of Strategic Management to Identify, Explore and Solve Problems. 2nd ed. Bingley: Emerald Publishing, 2022. ISBN 978-1803825625 .
BRANT, Barb. Change Management that Sticks: A Practical, People-centred Approach, for High Buy-in, and Meaningful Results. Auckland: Barb Grant, 2023. ISBN 978-1991185709 .
MOHANAN, Brendan. Strategic Corporate Crisis Management. London: Routledge, 2022. ISBN 978-1032107370.
BRANT, Barb. Change Management that Sticks: A Practical, People-centred Approach, for High Buy-in, and Meaningful Results. Auckland: Barb Grant, 2023. ISBN 978-1991185709 .
MOHANAN, Brendan. Strategic Corporate Crisis Management. London: Routledge, 2022. ISBN 978-1032107370.
Advised literature
BARNEY, Jay B. a HESTERLY, William S. Strategic management and competitive advantage: concepts and cases. 6th ed. Harlow: Pearson, 2019. ISBN 978-1-292-25804-1.
DAUM, Callie. Business Strategy Essentials You Always Wanted To Know. 2nd ed. Broomfield: Vibrant, 2020. ISBN 978-1949395778 .
TATSUMOTO, Hirofumi. Platform Strategy for Global Markets. Strategic Use of Open Standards and Management of Business Ecosystems. Singapore: Springer, 2021. ISBN 978-981-33-6788-3 .
DAUM, Callie. Business Strategy Essentials You Always Wanted To Know. 2nd ed. Broomfield: Vibrant, 2020. ISBN 978-1949395778 .
TATSUMOTO, Hirofumi. Platform Strategy for Global Markets. Strategic Use of Open Standards and Management of Business Ecosystems. Singapore: Springer, 2021. ISBN 978-981-33-6788-3 .