E-marketing
| Type of study | Bachelor |
|---|---|
| Language of instruction | Czech |
| Code | 116-0319/03 |
| Abbreviation | EM |
| Course title | E-marketing |
| Credits | 5 |
| Coordinating department | Department of Marketing and Business |
| Course coordinator | Ing. Pavel Smutný, Ph.D. |
Osnova předmětu
1. Introduction to e-marketing. Inbound and outbound marketing strategy.
2. User eXperience, wireframe.
3. Search engine optimization.
4. Content management system, e-commerce and customer relationship management.
5. Mobile applications in marketing.
6. Social media.
7. Influencer marketing.
8. Advertisement on the web.
9. Emailing.
10. Copywriting.
2. User eXperience, wireframe.
3. Search engine optimization.
4. Content management system, e-commerce and customer relationship management.
5. Mobile applications in marketing.
6. Social media.
7. Influencer marketing.
8. Advertisement on the web.
9. Emailing.
10. Copywriting.
E-learning
Studijní opory jsou dostupné v LMS systému na https://lms.vsb.cz/
Povinná literatura
ZAHAY, Debra L.; LABRECQUE, Lauren; REAVEY, Brooke a ROBERTS, Mary Lou. Digital marketing: foundations and strategy. Fifth edition. Boston, MA: Cengage, [2024]. ISBN 978-0-357-72073-8.
JOHNE, Jane. Effectiveness of influencer marketing. Online. Wiesbaden, Germany: Springer Gabler, [2023]. ISBN 978-3-658-41297-5 .
TUTEN, Tracy L. Social media marketing. 4th edition. Los Angeles: SAGE, [2021]. ISBN 978-1-5297-3199-6.
JOHNE, Jane. Effectiveness of influencer marketing. Online. Wiesbaden, Germany: Springer Gabler, [2023]. ISBN 978-3-658-41297-5 .
TUTEN, Tracy L. Social media marketing. 4th edition. Los Angeles: SAGE, [2021]. ISBN 978-1-5297-3199-6.
Doporučená literatura
SABIN-WILSON, Lisa. WordPress all-in-one for dummies. Online. 5th edition. For dummies. Hoboken, New Jersey: John Wiley & Sons, [2024]. ISBN 9781394225408
BUTOW, Eric; ALLTON, Mike; HERMAN, Jenn; LIU, Stephanie a ROBINSON, Amanda. Ultimate guide to social media marketing. Irvine, CA: Entrepreneur Press, [2020]. ISBN 978-1-59918-674-0
BUTOW, Eric; ALLTON, Mike; HERMAN, Jenn; LIU, Stephanie a ROBINSON, Amanda. Ultimate guide to social media marketing. Irvine, CA: Entrepreneur Press, [2020]. ISBN 978-1-59918-674-0