References are individual based on the topic of diploma work.
KAPOUNOVÁ, Jana a KAPOUN, Pavel. Bakalářská a diplomová práce: Od zadání po obhajobu. Praha: Grada, 2017. ISBN 978-80-271-0079-8.
MALHOTRA, Naresh K. Marketing Research. An Applied Approach. 7th ed. New Jersey: Prentice Hall, 2019. ISBN 978-1292265636.
Směrnice č. EkF_SME_07_004 děkana EkF VŠB-TU Ostrava o zásadách pro vypracování závěrečných prací [online]. Dostupné z: https://dokumenty.vsb.cz/.
Diploma Seminar A
| Language of instruction | čeština |
|---|---|
| Code | 116-0325 |
| Abbreviation | DSA |
| Course title | Diploma Seminar A |
| Coordinating department | Department of Marketing and Business |
| Course coordinator | doc. Ing. Šárka Velčovská, Ph.D. |
Summary
The aim of the course is to prepare students for elaboration of diploma thesis on given topic. Due to the different focus of the diploma thesis topics and the specificity of the conditions of the individual solutions, the seminar takes the form of individual consultations according to the student's needs and with regard to the stages of the thesis. Students learn to define the subject of research, they orientate themselves in information sources, carry out literature review, formulate the aim of the thesis and expected results of the thesis, propose applied methods and methodology and form a logical structure of the thesis. At this stage, the students are also explained the principles of elaboration of the thesis, citation principles and citation issues. One of the results of the diploma seminar A is the proposal of the Diploma thesis assignment, which is submitted to the head of the department and the dean for signature.
Literature
Advised literature
BURNS, Alvin. C.; VEECK, Ann and BUSH, Ronald F. Marketing Research. 8th ed. Harlow: Pearson, 2017. ISBN 978-1-292-15326-1.
ŠIROKÝ, Jan. Psaní a prezentace odborných textů. Praha: Leges, 2019. ISBN 978-80-7502-340-7.
TAHAL, Radek et al. Marketingový výzkum. Postupy, metody, trendy, 2. vyd. Praha: Grada, 2022. ISBN 978-80-271-3535-6.
ŠIROKÝ, Jan. Psaní a prezentace odborných textů. Praha: Leges, 2019. ISBN 978-80-7502-340-7.
TAHAL, Radek et al. Marketingový výzkum. Postupy, metody, trendy, 2. vyd. Praha: Grada, 2022. ISBN 978-80-271-3535-6.