References are individual based on the topic of diploma work.
KAPOUNOVÁ, Jana a KAPOUN, Pavel. Bakalářská a diplomová práce: Od zadání po obhajobu. Praha: Grada, 2017. ISBN 978-80-271-0079-8.
MALHOTRA, Naresh K. Marketing Research. An Applied Approach. 7th ed. New Jersey: Prentice Hall, 2019. ISBN 978-1292265636.
Směrnice č. EkF_SME_07_004 děkana EkF VŠB-TU Ostrava o zásadách pro vypracování závěrečných prací [online]. Dostupné z: https://dokumenty.vsb.cz/.
Diploma Seminar A
| Type of study | Follow-up Master |
|---|---|
| Language of instruction | Czech |
| Code | 116-0325/01 |
| Abbreviation | DSA |
| Course title | Diploma Seminar A |
| Credits | 2 |
| Coordinating department | Department of Marketing and Business |
| Course coordinator | doc. Ing. Šárka Velčovská, Ph.D. |
Subject syllabus
1. Lectures are not part of the course,
2. Due to the individual focus of the topics of diploma theses and the specificity of the conditions of each solution, consultations are conducted individually according to the needs of the student and the stage of work on the solved diploma project.
2. Due to the individual focus of the topics of diploma theses and the specificity of the conditions of each solution, consultations are conducted individually according to the needs of the student and the stage of work on the solved diploma project.
Literature
Advised literature
BURNS, Alvin. C.; VEECK, Ann and BUSH, Ronald F. Marketing Research. 8th ed. Harlow: Pearson, 2017. ISBN 978-1-292-15326-1.
ŠIROKÝ, Jan. Psaní a prezentace odborných textů. Praha: Leges, 2019. ISBN 978-80-7502-340-7.
TAHAL, Radek et al. Marketingový výzkum. Postupy, metody, trendy, 2. vyd. Praha: Grada, 2022. ISBN 978-80-271-3535-6.
ŠIROKÝ, Jan. Psaní a prezentace odborných textů. Praha: Leges, 2019. ISBN 978-80-7502-340-7.
TAHAL, Radek et al. Marketingový výzkum. Postupy, metody, trendy, 2. vyd. Praha: Grada, 2022. ISBN 978-80-271-3535-6.