Diploma Thesis

Summary

The course is focused on elaboration of diploma thesis. Student submits the diploma thesis in two copies in printed form and electronically to the IS EDISON system by the set deadline. The conditions for the assignment, elaboration and submission of the diploma thesis are set out in the Study and Examination Regulations for Master's Degree Programs at VŠB - Technical University of Ostrava and the Directive of the Dean of the Faculty of Economics VŠB - Technical University of Ostrava on the Principles for Final Theses. Student will be able to solve a given problem, present (orally and in writing form) a given problem, defend its own approaches and conclusions.

Literature

References are individual based on the topic of diploma work.
MALHOTRA, Naresh K. Marketing Research. An Applied Approach. 7th ed. New Jersey: Prentice Hall, 2019. 888 s. ISBN 978-1292265636.
TAHAL, Radek et al. Marketingový výzkum. Postupy, metody, trendy, 2. vyd. Praha: Grada, 2022. 296 s. ISBN 978-80-271-3535-6.
Citační norma ČSN ISO 690:2022 - Bibliografické citace.
Směrnice č. EkF_SME_07_004 děkana EkF VŠB-TU Ostrava o zásadách pro vypracování závěrečných prací [online]. Dostupné z: https://dokumenty.vsb.cz/

Advised literature

KAPOUNOVÁ, Jana a Pavel KAPOUN. Bakalářská a diplomová práce: od zadání po obhajobu. Praha: Grada, 2017. 136 s. ISBN 978-80-271-0079-8.
McCORMICK, Keith et al. SPSS Statistics for Data Analysis and Visualization. Indianapolis: Wiley, 2017. ISBN 978-1-119-00355-7.
ŠIROKÝ, Jan. Psaní a prezentace odborných textů. Praha: Leges, 2019. 200 s. ISBN 978-80-7502-340-7.

back to search page

Language of instruction	čeština
Code	116-0327
Abbreviation	DP
Course title	Diploma Thesis
Coordinating department	Department of Marketing and Business
Course coordinator	doc. Ing. Šárka Velčovská, Ph.D.