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Special Seminar

Special Seminar
116-0521/01
angličtina

Summary

To find suitable topic for writing diploma thesis is a goal of module. Module is concentrated on literary sources and orientation in that. Seminar is based on individual consultancy with students due to different topics of diploma thesis. Student learn to define research topic, research goal and expected research findings. Preliminary design of topic for diploma thesis is one of result of special seminar.

Literature

References suitable for topics of diploma thesis.
MALHOTRA, Naresh K. Marketing Research. An Applied Approach. 7th ed. New Jersey: Prentice Hall, 2019. 888 s. ISBN 978-1292265636.
WALLIMAN, N. Your Research Project. 2nd ed. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4.
Directive No. EkF_SME_12_002 of the Dean of the Faculty of Economics VŠB-TU Ostrava on Guidelines for GraduateTheses [online]. Available at: https://dokumenty.vsb.cz/docs/files/cs/0667d8d0-3b7d-4599-b8ad-d3335d5f4b0a

Advised literature

BURNS, A. C., A. VEECK and R. F. BUSH. Marketing Research. 8th ed. Harlow: Pearson, 2017. ISBN 978-1-292-15326-1 .
HACKLEY, Christopher E. Qualitative Research in Marketing and Management: Doing Interpretive Research Projects. 2nd ed. London: Routledge, Taylor and Francis Group, 2020. ISBN 978-1-138-33219-5.
SILVERMAN, David. Qualitative Research. 4th ed. Los Angeles: SAGE, 2016. 457 p. ISBN 978-1-4739-1657-9 .


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Language of instruction angličtina
Code 116-0521
Abbreviation SPS
Course title Special Seminar
Coordinating department Department of Marketing and Business
Course coordinator doc. Ing. Šárka Velčovská, Ph.D.