Skip to main content
Skip header
Close

Searching

Special Seminar

Type of study Follow-up Master
Language of instruction English
Code 116-0521/01
Abbreviation SPS
Course title Special Seminar
Credits 3
Coordinating department Department of Marketing and Business
Course coordinator doc. Ing. Šárka Velčovská, Ph.D.

Subject syllabus

1.Research problem
2.Finding the information
3.Dealing with information
4.Doing a literary review
5.Types of research
6.Concepts and theory

E-learning

LMS Moodle

Literature

References suitable for topics of diploma thesis.
MALHOTRA, Naresh K. Marketing Research. An Applied Approach. 7th ed. New Jersey: Prentice Hall, 2019. 888 s. ISBN 978-1292265636.
WALLIMAN, N. Your Research Project. 2nd ed. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4.
Directive No. EkF_SME_12_002 of the Dean of the Faculty of Economics VŠB-TU Ostrava on Guidelines for GraduateTheses [online]. Available at: https://dokumenty.vsb.cz/docs/files/cs/0667d8d0-3b7d-4599-b8ad-d3335d5f4b0a

Advised literature

BURNS, A. C., A. VEECK and R. F. BUSH. Marketing Research. 8th ed. Harlow: Pearson, 2017. ISBN 978-1-292-15326-1 .
HACKLEY, Christopher E. Qualitative Research in Marketing and Management: Doing Interpretive Research Projects. 2nd ed. London: Routledge, Taylor and Francis Group, 2020. ISBN 978-1-138-33219-5.
SILVERMAN, David. Qualitative Research. 4th ed. Los Angeles: SAGE, 2016. 457 p. ISBN 978-1-4739-1657-9 .


back to search page