References are individual based on the topic of diploma work.
MALHOTRA, Naresh K. Marketing Research. An Applied Approach. 7th ed. New Jersey: Prentice Hall, 2019. ISBN 978-1292265636.
WALLIMAN, Nicholas. Your Research Project. 2nd ed. London: Sage, 2005. ISBN 1-4129-0132-4.
Directive No. EkF_SME_12_002 of the Dean of the Faculty of Economics VŠB-TU Ostrava on Guidelines for GraduateTheses [online]. Available at: https://dokumenty.vsb.cz/docs/files/cs/0667d8d0-3b7d-4599-b8ad-d3335d5f4b0a
Diploma Seminar A
| Type of study | Follow-up Master |
|---|---|
| Language of instruction | English |
| Code | 116-0525/01 |
| Abbreviation | DSA |
| Course title | Diploma Seminar A |
| Credits | 2 |
| Coordinating department | Department of Marketing and Business |
| Course coordinator | doc. Ing. Šárka Velčovská, Ph.D. |
Subject syllabus
1. Lectures are not part of the course.
2. Due to the individual focus of the topics of diploma theses and the specificity of the conditions of each solution, consultations are conducted individually according to the needs of the student and the stage of work on the solved diploma project.
2. Due to the individual focus of the topics of diploma theses and the specificity of the conditions of each solution, consultations are conducted individually according to the needs of the student and the stage of work on the solved diploma project.
Literature
Advised literature
BURNS, Alvinn C.; VEECK, Ann and BUSH, Ronald F. Marketing Research. 8th ed. Harlow: Pearson, 2017. ISBN 978-1-292-15326-1.
HACKLEY, Christopher E. Qualitative Research in Marketing and Management: Doing Interpretive Research Projects. 2nd ed. London: Routledge, Taylor and Francis Group, 2020. ISBN 978-1-138-33219-5.
SILVERMAN, David. Qualitative Research. 4th ed. Los Angeles: SAGE, 2016. ISBN 978-1-4739-1657-9.
HACKLEY, Christopher E. Qualitative Research in Marketing and Management: Doing Interpretive Research Projects. 2nd ed. London: Routledge, Taylor and Francis Group, 2020. ISBN 978-1-138-33219-5.
SILVERMAN, David. Qualitative Research. 4th ed. Los Angeles: SAGE, 2016. ISBN 978-1-4739-1657-9.