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The Special Seminar

Summary

The aim of the subject is to prepare a professional and methodical bacground for the choice of the topic and successful completion of the diploma thesis in accordance with the topics listed. The student is trying to find a subject for the diploma thesis. Due to the different focus of diploma thesis topics and the specificity of the conditions of the individual solutions, the seminar takes place in the form of individual consultations according to the student's needs. Students learn to define the subject of research, orient themselves in information sources, carry out literary research, formulate the aim of the work and the expected results of the work. One of the results of the special seminar is the preliminary design of the topic of the diploma thesis and outline of the methodology of its solution.

Literature

HACKLEY, Christopher E. Qualitative research in marketing and management: doing interpretive research projects. 2nd ed. London: Routledge, Taylor & Francis, 2020. 266 s. ISBN 978-1-138-33219-5.
MALHOTRA, Manoj. Marketing Research: An Applied Orientation, 7th ed. Harlow: Pearson Education, 2019. ISBN 978-1-292-26563-6.
TIMMING, Andrew R. Applied Statistics. Business and Management Research. London: Sage, 2022. ISBN 978-1-473-94744-3 .
Literature matching the topic of diploma thesis is chosen in cooperation between the student and his consultant.

Advised literature

Recommended literature depends on the topic of diploma thesis.
GHAURI, Pervez N., Kjell GRØNHAUG a Roger STRANGE. Research methods in business studies. Fifth edition. Cambridge: Cambridge University Press, 2020. ISBN 978-1-108-48674-3 .
REMLER, Dahlia K. a Gregg G. VAN RYZIN. Research methods in practice: strategies for description and causation. Third edition. Los Angeles: SAGE, 2022. ISBN 978-1-5443-1842-4 .
WALLIMAN, Nicholas. Research methods: the basics. Third edition. London: Routledge, Taylor & Francis Group, 2022. ISBN 978-0-367-69408-1 .


Language of instruction čeština, čeština
Code 119-0344
Abbreviation SS
Course title The Special Seminar
Coordinating department Department of Law
Course coordinator Ing. Martina Krügerová, Ph.D.