Based on basic courses of statistics and marketing to supply elementary and
advanced statistical methods used in marketing research. Case studies are
focused on market research, advertisment and promotion, pricing and produst
strategy. SPSS and Excel software is applied.
Literature
1. Ramík, J., Statistické metody v marketingu - modul I, Statistical methods in marketing - I (in Czech), EkF - VŠB, Ostrava 2003.
2. Ramík, J., Statistické metody v marketingu - modul II, Statistical methods in marketing - II (in Czech), EkF - VŠB, Ostrava 2003.
Advised literature
1. J. Ramík, Š. Čemerková: Statistika A., Statistics A (in Czech), SU OPF, Karviná, 2000.
2. J. Ramík, Š. Čemerková: Statistika B. Statistics B (in Czech), SU OPF, Karviná, 2000.
3. J. Ramík, Š. Čemerková: Statistika pro ekonomy. Statistics for Economists (in Czech), CD - ROM, SU OPF, Karviná, 2001.
4. M. Přibová: Marketingový výzkum v praxi. Marketing research in practice (in Czech), Grada, Praha, 1996.
5. T.H. Wonnacot, R.J. Wonnacot: Statistika pro obchod a hospodářství, (in Czech),Victoria
Publishing, Praha, 1993.
6. D.S. Tull, D.I. Hawkins: Marketing research - Measurement & Method.
Macmillan Publ.Comp., N. York, Oxford, Singapore, Sydney, 1993.
7. Software: MS Excel(Nástroje, Analýza dat), SPSS