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Applied Statistical Methods

Applied Statistical Methods
151-0339/01
čeština Applied Statistical Methods
151-0339/02
čeština Applied Statistical Methods
151-0339/03
angličtina Applied Statistical Methods
151-0339/04
angličtina

Summary

In this course, students will be trained to design and implement questionnaire surveys that can be used for example in market research, consumer and sociological research, satisfaction analyses, etc. Students will also learn about selected simple and more complex statistical methods. Students will work with real statistical data obtained by their own primary research. They will learn to use the online CAWI survey service (VYPLNTO.CZ) to collect data, and use appropriate statistical software (IBM SPSS Statistics) to analyse data. The course also includes an introduction to the basics of academic writing (IMRaD, typography, working with figures and tables, citations, standards).

Literature

MACINNES, John. An Introduction to Secondary Data Analysis with IBM SPSS Statistics. London: SAGE Publications, 2017. 336 p. ISBN 978-1446285770 .
MALHOTRA, Naresh and DASH, Satyabhusan Marketing Research: An Applied Orientation. 7th Edition. Harlow: Pearson, 2019. 888 p. ISBN 978-1292265636.
WAGNER, William E. Using IBM SPSS Statistics for Social Statistics and Research Methods. 7th Edition. Thousand Oaks: SAGE Publications, 2019. 208 p. ISBN 978-1506389004 .

Advised literature

CAMM, Jeffrey D. et al. Statistics for Business and Economics. 15th Edition. Boston: Cengage Learning, 2023. 1120 p. ISBN 978-0357715857 .
FIELD, Andy. Adventure in Statistics: The Reality Enigma. Second Edition. Los Angeles: SAGE Publications, 2022. 664 p. ISBN 978-1529797138.
WALKER, Ian. Research Methods and Statistics. 2010th Edition. London: Red Globe Press, 2010. 200 p. ISBN 978-0230249882 .


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Language of instruction čeština, čeština, angličtina, angličtina
Code 151-0339
Abbreviation ASM
Course title Applied Statistical Methods
Coordinating department Department of Mathematical Methods in Economics
Course coordinator doc. Ing. Václav Friedrich, Ph.D.