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Business Administration
| Type of study | Bachelor |
|---|---|
| Language of instruction | Czech |
| Code | 152-0322/01 |
| Abbreviation | PE |
| Course title | Business Administration |
| Credits | 6 |
| Coordinating department | Department of Business Administration and Law |
| Course coordinator | doc. Dr. Ing. Pavel Blecharz |
Osnova předmětu
1. Business in the 21st Century: From Traditional Companies to Digital Platforms
2. What Creates Business Value? Assets, Capital, and Digital Assets
3. How Do Companies Make Money? Costs, Revenues, and the Economics of Digital Products
4. Business in a Changing World: Competition, AI, and Emerging Challenges
5. How to Finance a Business? From Bank Loans to Crowdfunding
6. How to Succeed in the Market? Strategy, Innovation, and New Business Models
7. Quality Matters: From Customer Satisfaction to Customer Experience
8. Marketing in the Digital World: Brands, Social Media, and AI
9. How Do Companies Sell Today? E-commerce, Digital Platforms, and New Sales Channels
10. From Supplier to Customer: Modern Procurement, Logistics, and Sustainability
11. How Do Modern Companies Operate? From Hierarchies to Agile Teams
12. People as the Key to Success: Motivation, Corporate Culture, and the Future of Work
13. The Future of Manufacturing: Robotics, Industry 4.0, and the Circular Economy
2. What Creates Business Value? Assets, Capital, and Digital Assets
3. How Do Companies Make Money? Costs, Revenues, and the Economics of Digital Products
4. Business in a Changing World: Competition, AI, and Emerging Challenges
5. How to Finance a Business? From Bank Loans to Crowdfunding
6. How to Succeed in the Market? Strategy, Innovation, and New Business Models
7. Quality Matters: From Customer Satisfaction to Customer Experience
8. Marketing in the Digital World: Brands, Social Media, and AI
9. How Do Companies Sell Today? E-commerce, Digital Platforms, and New Sales Channels
10. From Supplier to Customer: Modern Procurement, Logistics, and Sustainability
11. How Do Modern Companies Operate? From Hierarchies to Agile Teams
12. People as the Key to Success: Motivation, Corporate Culture, and the Future of Work
13. The Future of Manufacturing: Robotics, Industry 4.0, and the Circular Economy
E-learning
Povinná literatura
VERBEKE, Alain a LEE, Ian. International business strategy: rethinking the foundations of global corporate success. Third edition. Cambridge, United Kingdom: Cambridge University Press, 2022. ISBN 978-1-108-48803-7.
Doporučená literatura
CLAYMAN, Michelle R.; FRIDSON, Martin S. a TROUGHTON, George H. Corporate finance workbook: economic foundations and financial modeling. CFA Institute investment series. Hoboken, New Jersey: Wiley, [2022]. ISBN 978-1-119-74381-1.
KURATKO, Donald F. Entrepreneurship: theory, process, practice. Tenth edition. Boston: Cengage Learning, 2017. ISBN 978-1-305-57624-7.
KURATKO, Donald F. Entrepreneurship: theory, process, practice. Tenth edition. Boston: Cengage Learning, 2017. ISBN 978-1-305-57624-7.