It is a cross-sectional course that provides basic theoretical knowledge of business economics to students. Students will learn about the establishment, creation, functioning and demise of a company, get acquainted with business value-creation processes and with measuring the efficiency and performance of business activities.
Literature
VERBEKE, Alain a LEE, Ian. International business strategy: rethinking the foundations of global corporate success. Third edition. Cambridge, United Kingdom: Cambridge University Press, 2022. ISBN 978-1-108-48803-7.
Advised literature
CLAYMAN, Michelle R.; FRIDSON, Martin S. a TROUGHTON, George H. Corporate finance workbook: economic foundations and financial modeling. CFA Institute investment series. Hoboken, New Jersey: Wiley, [2022]. ISBN 978-1-119-74381-1.
KURATKO, Donald F. Entrepreneurship: theory, process, practice. Tenth edition. Boston: Cengage Learning, 2017. ISBN 978-1-305-57624-7.