Business Administration
| Language of instruction | čeština |
|---|---|
| Code | 152-0322 |
| Abbreviation | PE |
| Course title | Business Administration |
| Coordinating department | Department of Business Administration and Law |
| Course coordinator | doc. Dr. Ing. Pavel Blecharz |
Anotace
Course Description
The course introduces the enterprise as an economic system and connects the fundamental areas of business operations with contemporary forms of entrepreneurship. It provides students with essential knowledge of how an enterprise operates as an economic entity, including its objectives, resources, activities, and relationships with the business environment. Students are introduced to the principles of business operations, asset and capital structure, costs, revenues, financial performance, and the key areas of business management.
The course also explores current trends in business economics, particularly digital transformation, the application of artificial intelligence, alternative business models, sustainable business practices, and emerging forms of work organisation.
Emphasis is placed on linking theoretical knowledge with practical examples and developing students' ability to understand the economic interrelationships underlying business decision-making.
Course Aim
The aim of the course is to equip students with the fundamental knowledge and skills necessary to understand how enterprises operate, their economic processes, and decision-making in the contemporary business environment.
Students will acquire an understanding of fundamental economic concepts and principles, develop the ability to work with selected business performance indicators, analyse basic business situations, and assess the impact of technological, economic, and societal changes on business operations and development.
The course introduces the enterprise as an economic system and connects the fundamental areas of business operations with contemporary forms of entrepreneurship. It provides students with essential knowledge of how an enterprise operates as an economic entity, including its objectives, resources, activities, and relationships with the business environment. Students are introduced to the principles of business operations, asset and capital structure, costs, revenues, financial performance, and the key areas of business management.
The course also explores current trends in business economics, particularly digital transformation, the application of artificial intelligence, alternative business models, sustainable business practices, and emerging forms of work organisation.
Emphasis is placed on linking theoretical knowledge with practical examples and developing students' ability to understand the economic interrelationships underlying business decision-making.
Course Aim
The aim of the course is to equip students with the fundamental knowledge and skills necessary to understand how enterprises operate, their economic processes, and decision-making in the contemporary business environment.
Students will acquire an understanding of fundamental economic concepts and principles, develop the ability to work with selected business performance indicators, analyse basic business situations, and assess the impact of technological, economic, and societal changes on business operations and development.
Povinná literatura
VERBEKE, Alain a LEE, Ian. International business strategy: rethinking the foundations of global corporate success. Third edition. Cambridge, United Kingdom: Cambridge University Press, 2022. ISBN 978-1-108-48803-7.
Advised literature
CLAYMAN, Michelle R.; FRIDSON, Martin S. a TROUGHTON, George H. Corporate finance workbook: economic foundations and financial modeling. CFA Institute investment series. Hoboken, New Jersey: Wiley, [2022]. ISBN 978-1-119-74381-1.
KURATKO, Donald F. Entrepreneurship: theory, process, practice. Tenth edition. Boston: Cengage Learning, 2017. ISBN 978-1-305-57624-7.
KURATKO, Donald F. Entrepreneurship: theory, process, practice. Tenth edition. Boston: Cengage Learning, 2017. ISBN 978-1-305-57624-7.