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Business Administration
| Type of study | Bachelor |
|---|---|
| Language of instruction | Czech |
| Code | 152-0322/02 |
| Abbreviation | PE |
| Course title | Business Administration |
| Credits | 5 |
| Coordinating department | Department of Business Administration and Law |
| Course coordinator | doc. Dr. Ing. Pavel Blecharz |
Subject syllabus
1. Introduction to business economics.
2. Typology of companies and companies.
3. Business surroundings and business environment.
4. Business life cycle and its phase.
5. Capital and property structure of the company.
6. Economic efficiency of the company and its basic category.
7. Organization and organizational structure of the company.
8. Strategic business management.
9. Financial management.
10. Production activity of the company.
11. Purchasing Management.
12. Sales and marketing.
13. Personnel management.
14. Modern trends in corporate governance and entry of companies into foreign markets.
2. Typology of companies and companies.
3. Business surroundings and business environment.
4. Business life cycle and its phase.
5. Capital and property structure of the company.
6. Economic efficiency of the company and its basic category.
7. Organization and organizational structure of the company.
8. Strategic business management.
9. Financial management.
10. Production activity of the company.
11. Purchasing Management.
12. Sales and marketing.
13. Personnel management.
14. Modern trends in corporate governance and entry of companies into foreign markets.
E-learning
Literature
VERBEKE, Alain a LEE, Ian. International business strategy: rethinking the foundations of global corporate success. Third edition. Cambridge, United Kingdom: Cambridge University Press, 2022. ISBN 978-1-108-48803-7.
Advised literature
CLAYMAN, Michelle R.; FRIDSON, Martin S. a TROUGHTON, George H. Corporate finance workbook: economic foundations and financial modeling. CFA Institute investment series. Hoboken, New Jersey: Wiley, [2022]. ISBN 978-1-119-74381-1.
KURATKO, Donald F. Entrepreneurship: theory, process, practice. Tenth edition. Boston: Cengage Learning, 2017. ISBN 978-1-305-57624-7.
KURATKO, Donald F. Entrepreneurship: theory, process, practice. Tenth edition. Boston: Cengage Learning, 2017. ISBN 978-1-305-57624-7.