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Business Consulting

Business Consulting
152-0325/01
čeština

Summary

The course is aimed at promoting entrepreneurship through professional guidance for entrepreneurs, managers, and specialists in businesses. The course focuses on questions of establishment, management and economics of a consulting firm. The course is based on teamwork in a virtual consulting firm.

Literature

SETH, Godin. Tohle je marketing! Praha: Grada, 2019. 208 s. ISBN 978-80-271-2567-8.
STROH, Linda K. The Basic Principles of Effective Consulting. 2nd ed. New York: Routledge, 2019. 171 s. ISBN 978-1-138-54287-7 .
WEIS, Alan. Getting Started in Consulting. 4th ed. Hoboken: Wiley, 2019. 195 p. ISBN 9781119542148 .

Doporučená literatura

ACUFF, Jerry and Jeremy MINER. The New Model of Selling: Selling to an Unsellable Generation. New York: Morgan James, 2023. 230 p. ISBN 9781636980119 .
HARHUT, Nancy. Using Behavioral Science in Marketing. New York: Kogan Page Limited, 2022. 266 p. ISBN 978-1-3986-0648-7.
MILLER, Donald. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business. USA, HarperCollins Leadership, 2021. 195 p. 978-1-4002-0379-6.


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Language of instruction čeština
Code 152-0325
Abbreviation PP
Course title Business Consulting
Coordinating department Department of Business Administration and Law
Course coordinator doc. Dr. Ing. Pavel Blecharz