lms.vsb.cz
https://www.vsb.cz/e-vyuka/en/subject/152-0325/01
https://lms.vsb.cz/enrol/index.php?id=128060
https://lms.vsb.cz/pluginfile.php/2508068/mod_resource/content/1/oporacela-FIN_prez.pdf
Business Consulting
| Type of study | Follow-up Master |
|---|---|
| Language of instruction | Czech |
| Code | 152-0325/01 |
| Abbreviation | PP |
| Course title | Business Consulting |
| Credits | 5 |
| Coordinating department | Department of Business Administration and Law |
| Course coordinator | doc. Dr. Ing. Pavel Blecharz |
Subject syllabus
The course is aimed at promoting entrepreneurship through professional guidance for entrepreneurs, managers and specialists in businesses. The course focuses on questions of establishment, management and economics of a consulting firm. The course is based on teamwork in a virtual consulting firm.
Main topics of the course:
1. Introduction to consulting.
2. Personality of a consultant.
3. Marketing consulting company.
4. Internet.
5. Sales of consulting services.
6. Financial management of a consulting firm.
7. Prices of consulting services.
8. Quality management in a consulting company.
9. Innovation and ethics in consulting.
10. Realizing consulting.
11. Case study.
12. Services I.
13. Services II.
Main topics of the course:
1. Introduction to consulting.
2. Personality of a consultant.
3. Marketing consulting company.
4. Internet.
5. Sales of consulting services.
6. Financial management of a consulting firm.
7. Prices of consulting services.
8. Quality management in a consulting company.
9. Innovation and ethics in consulting.
10. Realizing consulting.
11. Case study.
12. Services I.
13. Services II.
E-learning
Literature
SETH, Godin. Tohle je marketing! Praha: Grada, 2019. 208 s. ISBN 978-80-271-2567-8.
STROH, Linda K. The Basic Principles of Effective Consulting. 2nd ed. New York: Routledge, 2019. 171 s. ISBN 978-1-138-54287-7 .
WEIS, Alan. Getting Started in Consulting. 4th ed. Hoboken: Wiley, 2019. 195 p. ISBN 9781119542148 .
STROH, Linda K. The Basic Principles of Effective Consulting. 2nd ed. New York: Routledge, 2019. 171 s. ISBN 978-1-138-54287-7 .
WEIS, Alan. Getting Started in Consulting. 4th ed. Hoboken: Wiley, 2019. 195 p. ISBN 9781119542148 .
Advised literature
ACUFF, Jerry and Jeremy MINER. The New Model of Selling: Selling to an Unsellable Generation. New York: Morgan James, 2023. 230 p. ISBN 9781636980119 .
HARHUT, Nancy. Using Behavioral Science in Marketing. New York: Kogan Page Limited, 2022. 266 p. ISBN 978-1-3986-0648-7.
MILLER, Donald. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business. USA, HarperCollins Leadership, 2021. 195 p. 978-1-4002-0379-6.
HARHUT, Nancy. Using Behavioral Science in Marketing. New York: Kogan Page Limited, 2022. 266 p. ISBN 978-1-3986-0648-7.
MILLER, Donald. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business. USA, HarperCollins Leadership, 2021. 195 p. 978-1-4002-0379-6.