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Business Consulting

Type of study Follow-up Master
Language of instruction Czech
Code 152-0325/01
Abbreviation PP
Course title Business Consulting
Credits 5
Coordinating department Department of Business Administration and Law
Course coordinator doc. Dr. Ing. Pavel Blecharz

Subject syllabus

The course is aimed at promoting entrepreneurship through professional guidance for entrepreneurs, managers and specialists in businesses. The course focuses on questions of establishment, management and economics of a consulting firm. The course is based on teamwork in a virtual consulting firm.
Main topics of the course:
1. Introduction to consulting.
2. Personality of a consultant.
3. Marketing consulting company.
4. Internet.
5. Sales of consulting services.
6. Financial management of a consulting firm.
7. Prices of consulting services.
8. Quality management in a consulting company.
9. Innovation and ethics in consulting.
10. Realizing consulting.
11. Case study.
12. Services I.
13. Services II.

E-learning

utilization of LMS Moodle

Literature

SETH, Godin. Tohle je marketing! Praha: Grada, 2019. 208 s. ISBN 978-80-271-2567-8.
STROH, Linda K. The Basic Principles of Effective Consulting. 2nd ed. New York: Routledge, 2019. 171 s. ISBN 978-1-138-54287-7 .
WEIS, Alan. Getting Started in Consulting. 4th ed. Hoboken: Wiley, 2019. 195 p. ISBN 9781119542148 .

Advised literature

ACUFF, Jerry and Jeremy MINER. The New Model of Selling: Selling to an Unsellable Generation. New York: Morgan James, 2023. 230 p. ISBN 9781636980119 .
HARHUT, Nancy. Using Behavioral Science in Marketing. New York: Kogan Page Limited, 2022. 266 p. ISBN 978-1-3986-0648-7.
MILLER, Donald. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business. USA, HarperCollins Leadership, 2021. 195 p. 978-1-4002-0379-6.


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