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Enterpreneurial accesses and methods

Anotace

The course builds on knowledge gained from a wide range of economic subjects and develops formal knowledge about the basic business skills in the theoretical and practical level. Lectures are focused to expand knowledge about entrepreneurship and business methodology.
The exercises are focused on understanding and developing individual skills. Teaching aims to manage core business approaches and methods in practice.

Povinná literatura

COLLINS, James C. a Morten T. HANSEN. Firmy, které se rozhodly být skvělé. Přeložil Martin ŠIKÝŘ. Praha: Grada Publishing, 2021. ISBN 978-80-271-3026-9.
HRONÍK, František. Čtyři směry business myšlení. V Brně: MotivP, 2020. ISBN 978-80-87981-31-3.
CHATAWAY, Richard. The behaviour business: how to apply behavioural science for business success. Petersfield: Harriman House, 2020. ISBN 978-0-85719-734-4.

Doporučená literatura

MUMFORD, Michael D. a Erin Michelle TODD, ed. Creativity and innovation in organizations. New York: Routledge, Taylor & Francis Group, 2020. SIOP organizational frontiers series. ISBN 978-1-138-72310-8.
ŠPAČEK, Miroslav a Karel ČERVENÝ. Kreativní metody v inovacích. Praha: Oeconomica, nakladatelství VŠE, 2020. ISBN 978-80-245-2322-4.
VEBER, Jaromír. Management: základy, moderní manažerské přístupy, výkonnost a prosperita. 2. aktualizované vydání. Praha: Management Press, 2017. ISBN 978-80-7261-274-1 .


Language of instruction čeština, čeština, čeština, čeština
Code 152-0328
Abbreviation PPM
Course title Enterpreneurial accesses and methods
Coordinating department Department of Business Administration and Law
Course coordinator Ing. Hana Štverková, Ph.D.,MBA,LL.M.