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Enterpreneurial accesses and methods

Type of study BachelorFollow-up Master
Language of instruction Czech
Code 152-0328/04
Abbreviation PPM
Course title Enterpreneurial accesses and methods
Credits 4
Coordinating department Department of Business Administration and Law
Course coordinator Ing. Hana Štverková, Ph.D.,MBA,LL.M.

Subject syllabus

1. Entrepreneurship and leadership.
2. Entrepreneur and his role.
3. Freelancing.
4. Networking.
5. Creativity and innovation.
6. Business corporate culture.
7. Quantitative methods.
8. Qualitative methods.
9. Business techniques.
10. Corporate social responsibility.
11. Current topic.

Literature

COLLINS, James C. a Morten T. HANSEN. Firmy, které se rozhodly být skvělé. Přeložil Martin ŠIKÝŘ. Praha: Grada Publishing, 2021. ISBN 978-80-271-3026-9.
HRONÍK, František. Čtyři směry business myšlení. V Brně: MotivP, 2020. ISBN 978-80-87981-31-3.
CHATAWAY, Richard. The behaviour business: how to apply behavioural science for business success. Petersfield: Harriman House, 2020. ISBN 978-0-85719-734-4.

Advised literature

MUMFORD, Michael D. a Erin Michelle TODD, ed. Creativity and innovation in organizations. New York: Routledge, Taylor & Francis Group, 2020. SIOP organizational frontiers series. ISBN 978-1-138-72310-8.
ŠPAČEK, Miroslav a Karel ČERVENÝ. Kreativní metody v inovacích. Praha: Oeconomica, nakladatelství VŠE, 2020. ISBN 978-80-245-2322-4.
VEBER, Jaromír. Management: základy, moderní manažerské přístupy, výkonnost a prosperita. 2. aktualizované vydání. Praha: Management Press, 2017. ISBN 978-80-7261-274-1 .


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