Startup Business

Type of study	Follow-up Master
Language of instruction	Czech
Code	152-0392/01
Abbreviation	PSM
Course title	Startup Business
Credits	3
Coordinating department	Department of Business Administration and Law
Course coordinator	Ing. Hana Štverková, Ph.D.,MBA,LL.M.

Subject syllabus

1. Entrance into the issue of a Start-up surroundings
2. Initial activities developing ideas for business
3. Supporting of personal progress and team connections
4. Validation of ideas (customers, needs, troubles, competition)
5. Finding the strengths – the advantages of solutions
6. Supporting of personal progress
7. Contacts, an expertise and experience needed for developing of ideas
8. Working on MVP
9. Bases for the protection of ideas, prototypes, services
10. Feedback of the market/experts
11. Possibilities of further ideas development
12. Persona canvas
13. Motivational canvas
14. Lean Canvas

E-learning

lms.vsb.cz
https://www.vsb.cz/e-vyuka/en/subject/152-0392/01

Literature

GREENE, Francis J. Entrepreneurship: theory and practice. London: Red Globe Press, 2020. ISBN 978-1-137-58955-2.
SOUSA, Joana Coutinho de a Jorge GASPAR. Knowledge-driven innovation in start-ups and SMEs: emerging research and opportunities. Hershey: IGI Global, 2019. Advances in business strategy and competitive advantage (ABSCA) book series. ISBN 978-1-5225-7155-1.
STERNAD, Dietmar. Effective management: developing yourself, others and organizations. London: Red Globe Press, 2020. ISBN 978-1-352-00729-9.

Advised literature

BARRINGER, Bruce R. a R. Duane IRELAND. Entrepreneurship: successfully launching new ventures. Sixth edition. Harlow: Pearson, 2019. ISBN 978-1-292-25533-0.
KAPLAN, Lucille. Startup: Resources You Need to Master Product Launches (An Accelerated Guide to Thinking Just Like a Successful Startup).New York: Jordan LEVY, 2022. 190 p. .

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