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Startup Business

Summary

The aim of the course is to develop students' creative approach to entrepreneurship and entrepreneurship. Emphasis is placed on practically conceived topics aimed at developing ideas and transforming them into startup activities.

Literature

GREENE, Francis J. Entrepreneurship: theory and practice. London: Red Globe Press, 2020. ISBN 978-1-137-58955-2.
SOUSA, Joana Coutinho de a Jorge GASPAR. Knowledge-driven innovation in start-ups and SMEs: emerging research and opportunities. Hershey: IGI Global, 2019. Advances in business strategy and competitive advantage (ABSCA) book series. ISBN 978-1-5225-7155-1.
STERNAD, Dietmar. Effective management: developing yourself, others and organizations. London: Red Globe Press, 2020. ISBN 978-1-352-00729-9.

Advised literature

BARRINGER, Bruce R. a R. Duane IRELAND. Entrepreneurship: successfully launching new ventures. Sixth edition. Harlow: Pearson, 2019. ISBN 978-1-292-25533-0.
KAPLAN, Lucille. Startup: Resources You Need to Master Product Launches (An Accelerated Guide to Thinking Just Like a Successful Startup).New York: Jordan LEVY, 2022. 190 p. ISBN 978-1-774-85349-8 .


Language of instruction čeština, čeština, čeština, čeština, čeština, angličtina
Code 152-0392
Abbreviation PSM
Course title Startup Business
Coordinating department Department of Business Administration and Law
Course coordinator Ing. Hana Štverková, Ph.D.,MBA,LL.M.