lms.vsb.cz
https://www.vsb.cz/e-vyuka/en/subject/152-0392/04
https://lms.vsb.cz/course/view.php?id=132597
Startup Business
| Type of study | Follow-up Master |
|---|---|
| Language of instruction | Czech |
| Code | 152-0392/04 |
| Abbreviation | PSM |
| Course title | Startup Business |
| Credits | 4 |
| Coordinating department | Department of Business Administration and Law |
| Course coordinator | Ing. Hana Štverková, Ph.D.,MBA,LL.M. |
Subject syllabus
1. Start-up business.
2. Business as a way of life.
3. Entrepreneur, Freelancer.
4. Talent and personal canvas.
5. Vision and self-presentation.
6. Personal potential.
7. Lean canvas.
8. Customer and his needs.
9. Product and solution.
10. Marketing and distribution.
11. Business Plan.
12. Financial plan.
13. Presentation - elevator pitch.
14. Current topic.
2. Business as a way of life.
3. Entrepreneur, Freelancer.
4. Talent and personal canvas.
5. Vision and self-presentation.
6. Personal potential.
7. Lean canvas.
8. Customer and his needs.
9. Product and solution.
10. Marketing and distribution.
11. Business Plan.
12. Financial plan.
13. Presentation - elevator pitch.
14. Current topic.
E-learning
Literature
GREENE, Francis J. Entrepreneurship: theory and practice. London: Red Globe Press, 2020. ISBN 978-1-137-58955-2.
SOUSA, Joana Coutinho de a Jorge GASPAR. Knowledge-driven innovation in start-ups and SMEs: emerging research and opportunities. Hershey: IGI Global, 2019. Advances in business strategy and competitive advantage (ABSCA) book series. ISBN 978-1-5225-7155-1.
STERNAD, Dietmar. Effective management: developing yourself, others and organizations. London: Red Globe Press, 2020. ISBN 978-1-352-00729-9.
SOUSA, Joana Coutinho de a Jorge GASPAR. Knowledge-driven innovation in start-ups and SMEs: emerging research and opportunities. Hershey: IGI Global, 2019. Advances in business strategy and competitive advantage (ABSCA) book series. ISBN 978-1-5225-7155-1.
STERNAD, Dietmar. Effective management: developing yourself, others and organizations. London: Red Globe Press, 2020. ISBN 978-1-352-00729-9.
Advised literature
BARRINGER, Bruce R. a R. Duane IRELAND. Entrepreneurship: successfully launching new ventures. Sixth edition. Harlow: Pearson, 2019. ISBN 978-1-292-25533-0.
KAPLAN, Lucille. Startup: Resources You Need to Master Product Launches (An Accelerated Guide to Thinking Just Like a Successful Startup).New York: Jordan LEVY, 2022. 190 p. ISBN 978-1-774-85349-8 .
KAPLAN, Lucille. Startup: Resources You Need to Master Product Launches (An Accelerated Guide to Thinking Just Like a Successful Startup).New York: Jordan LEVY, 2022. 190 p. ISBN 978-1-774-85349-8 .