Startup Business

Type of study	Follow-up Master
Language of instruction	Czech
Code	152-0392/02
Abbreviation	PSM
Course title	Startup Business
Credits	2
Coordinating department	Department of Business Administration and Law
Course coordinator	Ing. Hana Štverková, Ph.D.,MBA,LL.M.

Osnova předmětu

1. Start-up business.
2. Business as a way of life.
3. Entrepreneur, Freelancer.
4. Talent and personal canvas.
5. Vision and self-presentation.
6. Personal potential.
7. Lean canvas.
8. Customer and his needs.
9. Product and solution.
10. Marketing and distribution.
11. Business Plan.
12. Financial plan.
13. Presentation - elevator pitch.
14. Current topic.

Povinná literatura

GREENE, Francis J. Entrepreneurship: theory and practice. London: Red Globe Press, 2020. ISBN 978-1-137-58955-2.
SOUSA, Joana Coutinho de a Jorge GASPAR. Knowledge-driven innovation in start-ups and SMEs: emerging research and opportunities. Hershey: IGI Global, 2019. Advances in business strategy and competitive advantage (ABSCA) book series. ISBN 978-1-5225-7155-1.
STERNAD, Dietmar. Effective management: developing yourself, others and organizations. London: Red Globe Press, 2020. ISBN 978-1-352-00729-9.

Doporučená literatura

BARRINGER, Bruce R. a R. Duane IRELAND. Entrepreneurship: successfully launching new ventures. Sixth edition. Harlow: Pearson, 2019. ISBN 978-1-292-25533-0.
KAPLAN, Lucille. Startup: Resources You Need to Master Product Launches (An Accelerated Guide to Thinking Just Like a Successful Startup).New York: Jordan LEVY, 2022. 190 p. .

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