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Business Administration

Business Administration
152-0506/01
angličtina Business Administration
152-0506/02
angličtina

Summary

The goal of the subject is to introduce the theoretical background of Business Administration as well as practical findings from the field of business. This subject is organized in LMS Moodle as form of E-learning. Students also solve case studies and play simulation game.
Topics of lectures cover:
Business Administration Background
Nature of Entrepreneurship
Entrepreneurial Characteristics
The Business Environment
Organizational Aspects of Business
Starting and Developing Business
Financial Resources Management
Marketing Mix and Portfolio Analysis
New Trends in Business

Literature

1. BARRINGER, Bruce R. a R. Duane IRELAND. Entrepreneurship: successfully launching new ventures. Sixth edition. Harlow: Pearson, [2019]. ISBN 978-1-292-25533-0.
2. GREENE, Francis J. Entrepreneurship: theory and practice. London: Red Globe Press, 2020. ISBN 978-1-137-58955-2.
3. KURATKO, Donald F. Entrepreneurship: theory, process, practice. Tenth edition. Boston: Cengage Learning, [2017]. ISBN 978-1-305-57624-7.

Advised literature

THOMAS, Christopher R. a S. Charles MAURICE. Managerial economics: foundations of business analysis and strategy. Twelfth edition. New York: McGraw-Hill Education, 2016. The McGraw-Hill economics series. ISBN 978-1-259-25107-8 .


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Language of instruction angličtina, angličtina
Code 152-0506
Abbreviation BA
Course title Business Administration
Coordinating department Department of Business Administration and Law
Course coordinator Ing. Jiří Franek, Ph.D.