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Management and marketing in transport and logistics

Management and marketing in transport and logistics
342-3359/01
čeština Management and marketing in transport and logistics
342-3359/02
angličtina

Summary

The student will become familiar with the process of decision-making, planning, organization and creation of organizational structures. Furthermore, the student gets to know the market and the marketing environment, the marketing mix in transport and logistics. After completing the course, students will be able to draw up a Business Plan, which represents the success factors of the future business, possible risks, a financial plan and a timetable.

Literature

Blažek, L. Management, Organizování, rozhodování, ovlivňování - 2., rozšířené vydání. Praha: Grada, 2014, ISBN: 978-80-247-4429-2
Donelly H. James; Gibson L. James; Management. Praha: Grada, 1997, ISBN: 978-80-7169-422-9 
Kotler, F.; Marketing a management - 14. vydání. Praha: Grada, 2013, ISBN: 978-80-247-4150-5
Kotler, F.; Armstrong, G.; Marketing – 6. vydání. Praha: Grada, 2003, ISBN: 978-80-247-0513-2 
Marketing Week, Centaur Communication,London
http://www.marketingweek.com

Advised literature

Kotler, F.; Armstrong, G.; Marketing – 6. vydání. Praha: Grada, 2003, ISBN: 978-80-247-0513-2 
Marketing Week, Centaur Communication,London
http://www.marketingweek.com


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Language of instruction čeština, angličtina
Code 342-3359
Abbreviation MaMvDL
Course title Management and marketing in transport and logistics
Coordinating department Institute of Transport
Course coordinator Ing. Jana Míková, Ph.D.