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Management and marketing in transport and logistics

Type of study Bachelor
Language of instruction Czech
Code 342-3359/01
Abbreviation MaMvDL
Course title Management and marketing in transport and logistics
Credits 4
Coordinating department Institute of Transport
Course coordinator Ing. Jana Míková, Ph.D.

Subject syllabus

1. Introduction to the subject, basic terms, concept of management
2. Decision-making and the principle of choice
3. Planning and the planning process
4. Motivation, motivational tools, human resources management
5. Organizing, organizational structures, creating organizational structures
6. Communication, internal and external communication systems
7. Control, controlling, audit
8. Marketing, marketing environment, market and targeted marketing, types of purchasing behavior
9. Marketing mix – product, price
10. Marketing mix – communication and stimulation of sales, distribution
11. Business Plan - Goal, mission, keys to success, Overview of the company,
12. Business Plan - Products and services, Market analysis, Financial plan, Cash flow
13. Business Plan - Plan strategy and tools to achieve it, SWOT analysis
14. Business Plan - Management of the company, Organizational structure of the company, team management, "gaps" in the team, personnel plan

E-learning

lms.vsb.cz

Literature

Blažek, L. Management, Organizování, rozhodování, ovlivňování - 2., rozšířené vydání. Praha: Grada, 2014, ISBN: 978-80-247-4429-2
Donelly H. James; Gibson L. James; Management. Praha: Grada, 1997, ISBN: 978-80-7169-422-9 
Kotler, F.; Marketing a management - 14. vydání. Praha: Grada, 2013, ISBN: 978-80-247-4150-5
Kotler, F.; Armstrong, G.; Marketing – 6. vydání. Praha: Grada, 2003, ISBN: 978-80-247-0513-2 
Marketing Week, Centaur Communication,London
http://www.marketingweek.com

Doporučená literatura

Kotler, F.; Armstrong, G.; Marketing – 6. vydání. Praha: Grada, 2003, ISBN: 978-80-247-0513-2 
Marketing Week, Centaur Communication,London
http://www.marketingweek.com