Marketing
| Language of instruction | čeština |
|---|---|
| Code | 546-0144 |
| Abbreviation | MAR |
| Course title | Marketing |
| Coordinating department | Department of Environmental Engineering |
| Course coordinator | Ing. Simona Matušková, Ph.D. Paed.IGIP |
Summary
Learning outcomes of the course unit The course introduces students to the basics of marketing. During the lectures attention is paid mainly to the marketing of raw material industrial enterprises, their surroundings and individual tools of the marketing mix. At the seminars the students will acquire the acquired knowledge in the preparation of the semester project and in solving the case studies most often from the tourism.
Literature
Advised literature
MAKHITHA, K. M., CANT, M. C., THERON, D. ed.: Business-to-business marketing. Cape Town: Juta, 2016. ISBN 978-1-48512-122-0