Marketing

Type of study	Follow-up Master
Language of instruction	Czech
Code	546-0144/01
Abbreviation	MAR
Course title	Marketing
Credits	4
Coordinating department	Department of Environmental Engineering
Course coordinator	Ing. Simona Matušková, Ph.D. Paed.IGIP

Subject syllabus

1. Marketing, its historical evolution and importace.
2. Modern international marketing.
3. B2B marketing.
4. Tourism markets.
5. Tourism services clasification.
6. Marketing systems.
7. Marketing mix.
8. Product: its life cycle and its analysis.
9. Price: its decision and determination, factors influencing pricing.
10. Distribution: its ways in tourism.
11. Advertisement and communication in tourism.
12. Marketing legislations.
13. Marketing forecasts, E-marketing.

E-learning

The Moodle Learning Management System (lms.vsb.cz) is used to communicate beyond the scope of attendance at present, through which communication is made not only between the teacher and students, but also between the students.

Literature

OFLAZOGLU, S. ed.: Marketing [online]. InTech, 2018, 160 s. DOI:10.5772/intechopen.71388.

Advised literature

MAKHITHA, K. M., CANT, M. C., THERON, D. ed.: Business-to-business marketing. Cape Town: Juta, 2016. ISBN 978-1-48512-122-0

back to search page