Marketing
| Type of study | Follow-up Master |
|---|---|
| Language of instruction | Czech |
| Code | 546-0144/01 |
| Abbreviation | MAR |
| Course title | Marketing |
| Credits | 4 |
| Coordinating department | Department of Environmental Engineering |
| Course coordinator | Ing. Simona Matušková, Ph.D. Paed.IGIP |
Subject syllabus
1. Marketing, its historical evolution and importace.
2. Modern international marketing.
3. B2B marketing.
4. Tourism markets.
5. Tourism services clasification.
6. Marketing systems.
7. Marketing mix.
8. Product: its life cycle and its analysis.
9. Price: its decision and determination, factors influencing pricing.
10. Distribution: its ways in tourism.
11. Advertisement and communication in tourism.
12. Marketing legislations.
13. Marketing forecasts, E-marketing.
2. Modern international marketing.
3. B2B marketing.
4. Tourism markets.
5. Tourism services clasification.
6. Marketing systems.
7. Marketing mix.
8. Product: its life cycle and its analysis.
9. Price: its decision and determination, factors influencing pricing.
10. Distribution: its ways in tourism.
11. Advertisement and communication in tourism.
12. Marketing legislations.
13. Marketing forecasts, E-marketing.
E-learning
The Moodle Learning Management System (lms.vsb.cz) is used to communicate beyond the scope of attendance at present, through which communication is made not only between the teacher and students, but also between the students.
Literature
Advised literature
MAKHITHA, K. M., CANT, M. C., THERON, D. ed.: Business-to-business marketing. Cape Town: Juta, 2016. ISBN 978-1-48512-122-0