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Economy of Tourism Organizations

Summary

In its first part, the course introduces students to the functioning of companies and organizations and explains the basic concepts (company assets, labor force, costs, revenues, economic result and business efficiency criteria).
The second part of the course focuses on the economy and management of both business entities (travel agencies, transport companies, accommodation and catering facilities) and state organizations in tourism, namely supply, demand and competition in the tourism market and economic aspects of doing business in tourism. It also deals with the airbnb and current trends in tourism.

Literature

KOTLER, P., ARMSTRONG, G.: Principles of marketing. 15th ed., global ed. Harlow: Pearson, 2013, 720 s. ISBN 978-0-273-78699-3

Advised literature

KOTLER, P., KELLER, K. L.: Marketing management. 14th ed., global ed. Harlow: Pearson, 2012, 200 s. ISBN 978-0-273-75336-0


Language of instruction čeština
Code 546-0146
Abbreviation ETO
Course title Economy of Tourism Organizations
Coordinating department Department of Environmental Engineering
Course coordinator Ing. Simona Matušková, Ph.D. Paed.IGIP