Economy of Tourism Organizations

Type of study	Follow-up Master
Language of instruction	Czech
Code	546-0146/01
Abbreviation	ETO
Course title	Economy of Tourism Organizations
Credits	5
Coordinating department	Department of Environmental Engineering
Course coordinator	Ing. Simona Matušková, Ph.D. Paed.IGIP

Subject syllabus

1. Characteristics of a business entity in the economic system
2. Purpose, areas and characteristics of business
3. Legislation and legal forms of business
4. Business process as a cycle of capital, business goals
5. Property and capital structure of the company
6. Personnel management and human resources
7. Costs, revenues and profit
8. Economic aspects in tourism
9. Specifics of business in tourism
10. Product in tourism
11. Supply, demand and competition in tourism
12. Characteristics of tourism subjects
13. Airbnb and current trends in tourism

E-learning

The Moodle Learning Management System (lms.vsb.cz) is used to communicate beyond the scope of attendance at present, through which communication is made not only between the teacher and students, but also between the students.

Literature

KOTLER, P., ARMSTRONG, G.: Principles of marketing. 15th ed., global ed. Harlow: Pearson, 2013, 720 s. ISBN 978-0-273-78699-3

Advised literature

KOTLER, P., KELLER, K. L.: Marketing management. 14th ed., global ed. Harlow: Pearson, 2012, 200 s. ISBN 978-0-273-75336-0

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