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Marketing and Management in Healthcare

Marketing and Management in Healthcare
634-3015/01
čeština Marketing and Management in Healthcare
634-3015/02
čeština

Summary

The aim of the course is to acquaint the student with basic concepts, techniques, skills and theories of economics, management and marketing with focus on health care.

Literature

OZCAN, Y., A. Health care benchmarking and performance evaluation: an assessment using data envelopment analysis (DEA). Second edition. New York: Springer, 2014. ISBN 978-1-4899-7471-6 .

Advised literature

MYNÁŘ, M. Economics of health institutions: standardization of evaluation of economic and financial indexes in the Czech Republic health institutions (HI). Ostrava: VSB - Technical University, 2010. ISBN 978-80-248-1919-8.


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Language of instruction čeština, čeština
Code 634-3015
Abbreviation MMZ
Course title Marketing and Management in Healthcare
Coordinating department Department of Economics and Management in Industry
Course coordinator prof. Ing. Kamila Janovská, Ph.D.