The course Crisis Communication in Air Transport provides a comprehensive insight into the issues of communication in emergency situations specific to air traffic. The teaching combines the theoretical foundations of communication processes with practical training of skills and psychological preparation for managing high stress.
The graduate of the course will be able to identify communication noise, psychological barriers, stress reaction phases and defense mechanisms in crisis situations, explain the principles of the system of care for affected personnel (CISM), the principles of peer support and ethical standards of communication with victims and the media. The graduate will learn to apply techniques for effective information transfer (e.g. read-back), assertive expression under pressure and appropriate coping strategies for managing stress, will be able to design and create structured crisis messages, materials for press briefings and reactions on social networks with regard to the risk of spreading rumors, evaluate the impacts of stress on the cognitive abilities of the team and assess the limits of transparency with respect to investigative bodies and legal restrictions. The graduate will be able to independently lead and direct communication with various actors (passengers, relatives of those affected, the public, the media) in the first and subsequent phases after the event, defend the chosen communication procedures and ethical steps before the crisis team or the organization's management, and accept responsibility for transparent, empathetic, and psychologically sensitive communication that protects the organization's reputation and safety culture.