Marketing

Marketing
116-0300/01
čeština Marketing
116-0300/02
čeština Marketing
116-0300/03
čeština Marketing
116-0300/04
čeština Marketing
116-0300/05
čeština Marketing
116-0300/06
čeština

Summary

The course provides a systematic, comprehensive and up-to-date view on particular marketing areas. The aim of the course is to introduced students the marketing philosophy, basic terms, rules and concepts of marketing and explain them the content of particular components of marketing. After completing the course students should be able to apply their knowledge to solve basic practical problems and to use the acquired knowledge in other related courses.

Literature

ARMSTRONG, Garry and KOTLER, Philip, 2022. Marketing: An Introduction. 15th ed. Harlow: Pearson. .
GREWAL, Dhruv and LEVY, Michael, 2021. Marketing. 8th ed. New York: McGraw-Hill. ISBN ‎ 978-1260717433.
KOTLER, Philip; KELLER, Kevin Lane; BRADY, Mairead; GOODMAN, Malcolm and HANSEN, Torben, 2019. Marketing Management. 4th European ed. Harlow: Pearson. ISBN‎ 978-1292248448.

Advised literature

KOTLER, Philip and ARMSTRONG, Gary, 2020. Principles of Marketing. 18th ed. Harlow: Pearson. .
PERREAULT, William; CANNON, Joseph and McCARTHY, E. Jerome, 2020. Essentials of Marketing. 17th ed. New York: McGraw-Hill. .
PRIDE, William M. and FERRELL, O. C., 2021. Foundations of Marketing. 9th ed. Boston: Cengage Learning. ISBN ‎ 978-0357129463.

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Language of instruction	čeština, čeština, čeština, čeština, čeština, čeština
Code	116-0300
Abbreviation	MG
Course title	Marketing
Coordinating department	Department of Marketing and Business
Course coordinator	doc. Ing. Šárka Velčovská, Ph.D.