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Strategic Management

Subject aims

After completing the course the student:
- be able to explain the concept of strategic management, strategy, innovation strategy
business
- will know the basic principles of strategic thinking, the importance of innovation and information
technologies in business strategies,
- will be able to formulate various stages of strategy and implement it,
- be able to describe and evaluate approaches to handling corporate strategies

Literature

[1] BUTLER, R., DAVIES, L., PIKE, R., SHARP, J.: Strategic investment decisions. Routledge, London 1993,
[2] SEKHAR SATYA, G. V.: Business Policy and Strategic Management. I. K. International Pvt Ltd, 2009, 288 p.

Advised literature

[1] HITT, M.; IRELAND DUANE, R; HOSKISSON, R.: Strategic Management: Concepts: Competitiveness and Globalization. Cengage Learning, 2010, 448 p.


Code345-0340
AbbreviationSMng
Czech titleStrategický management
English titleStrategic Management
GuaranteeIng. Libor Nečas, Ph.D.
Guarantee departmentDepartment of Mechanical Technology
Language of teachingCzech, English