Transfer Academy

What to expect?

• Commercial Potential Factors – How to correctly identify and assess the commercial potential of your idea? Learn what to focus on when evaluating its market viability.
• MVP (Minimum Viable Product) – How to create a minimum viable product that can attract the first customers and validate your concept?
• Legal Protection – Securing legal protection for your idea is crucial. What steps should you take to protect your intellectual property?
• Validation and Communication – Learn how to effectively communicate with potential users and companies so your project gains the necessary market validation and feedback.

Why participate?

• You will gain practical advice and proven strategies to increase the chances of success for your innovations. This workshop provides tools for effectively transitioning from scientific research to market application in an interactive and supportive environment.

What to expect?

• Science Communication – Why is scientific communication so important? Learn key principles on how to effectively communicate with different target audiences, including examples of best and worst practices.
• Current Trends in Marketing Communication – What are the latest trends? We will explore digitalization in communication, the use of AI, and the effectiveness of text vs. images and videos. Fun forms of communication? Learn how and why to use them.
• Communicating R&D Results to Industry Partners – How does communication differ between industrial partners, the public, and academia? Learn how to identify key facts for industry partners and how to communicate them effectively, including BTL communication specifics (events, trade fairs, conferences).
• Social Media – What role do social networks play in marketing strategy? We will discuss why and how to use them, and how content creation differs across platforms such as Facebook, LinkedIn, X (Twitter), and visual media

Why participate?

• You will acquire skills to help promote your scientific results and strengthen connections with industrial partners. Learn how to effectively communicate and present your projects both online and offline.

What to expect?

• Identifying the Target Audience – Learn how to correctly identify and understand your audience. Who are your listeners, and what matters most to them?
• Presentation Structure – Discover how to structure your presentation effectively. How to create an engaging introduction and a memorable conclusion?
• Data Visualization – Learn the best ways to present complex data clearly and comprehensively. Graphs, infographics, and visualizations that capture attention and persuade.
• Presentation Practice – Practical training to improve your presentation skills. Receive expert feedback and enhance your performance.

Why participate?

Excellent presentation skills are key to success in both academia and business. Learn how to effectively communicate your ideas, engage your audience, and increase the impact of your research. Prepare for real-life situations and gain confidence in public speaking

What to expect?

• Basic Forms of Technology Transfer – Explore various ways to transfer scientific discoveries into the commercial world, from contract research and licensing to founding spin-off companies.
• Bringing Research into Practice – What are the best strategies for successful technology transfer? Learn how to use contract research, licensing agreements, or how to start your own spin-off.
• Successes and Failures – Hear real stories of successful projects, as well as failures that became valuable lessons. Discover what works and what to avoid.
• Barriers to Commercialization – Learn about common obstacles in commercialization and get tips on how to overcome them and turn them into advantages.

Why participate?

Gain practical advice and inspiration from experienced professionals who have been through the same journey as you. Learn how to overcome commercialization challenges and use every situation to achieve success.