| Course Unit Code | 115-0608/01 |
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| Number of ECTS Credits Allocated | 5 ECTS credits |
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| Type of Course Unit * | Compulsory |
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| Level of Course Unit * | First Cycle |
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| Year of Study * | First Year |
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| Semester when the Course Unit is delivered | Winter Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | There are no prerequisites or co-requisites for this course unit |
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| Name of Lecturer(s) | Personal ID | Name |
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| KLI0213 | doc. PhDr. ThDr. Lucjan Klimsza, PhD. |
| Summary |
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| The course's objective is to introduce students to applied ethics as a general problem. It leads students through the topic of ethics' theoretical underpinnings and into its practical application. introduces students to fundamental moral concepts. The primary objective of the course is to present the application of ethics in business and marketing practice, as well as the potential effects of ethical or unethical behavior on the company, its people, and its clients. |
| Learning Outcomes of the Course Unit |
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1.To explain importance of ethics in Business Ethics.
2.To explain main terminology of Ethics.
3.To explain history and development of Business Ethics.
4.To identify resources of ethical responsibility.
5.To consider tools of business ethics and corporate social responsibility. |
| Course Contents |
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1. The distinctive nature of the discipline of ethics and its epistemic foundations.
2. The fundamental ethical systems of utilitarianism, eudaimonism, hedonism, Christian ethics, and deontology.
3. Calculus. Organizational and managerial values. models for making moral decisions.
4. The fundamental instruments for integrating ethics are the code of ethics, ethical leadership, ethical education and training, ethical ombudsman, and ethical and social audit.
4. Stakeholder theory and the concept of social responsibility in corporations.
5. Particular opportunities for the organization's social responsibility to be applied in the economic, social, and environmental spheres.
6. The Caux Round Table, Global Compact, OECD Guidelines, and Sullivan's Principles are examples of ethical practices by multinational corporations.
7. Ethical dimensions of labor-law relationships, including bossing, mobbing, and sexual harassment. 8. Corruption: Fundamental Characteristics, Types, and Consequences
9. The corporate governance, EFQM, and integrated management systems concepts of ethical business management.
10. Marketing stereotypes and societal starting points, including marketing to vulnerable consumers (children, seniors, and the LGBT community).
11. Consumer ethics: fair trade, greenwashing, circular economy and sustainable consumerism, and consumer rights.
12. The moral standards that apply to particular industries, such as the marketing of financial products, medicinal products, dangerous products (such as sugar, alcohol, and tobacco), and digital marketing.
13. The ethics of product labeling, price policy, sponsorship, and public relations are the first principles of the marketing mix.
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| Recommended or Required Reading |
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| Required Reading: |
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DESJARDINS, Joseph R. An introduction to business ethics. New York: McGraw-Hill Education, 2020. ISBN 978-1-260-54808-2.
MELÉ CARNÉ, Domènec. Business Ethics in Action: managing human excellence in organizations. 2nd ed. London: Red Globe Press, 2020. ISBN 978-1-137-60917-5.
FERELL, O. C.; FRAEDRICH, John and FERREL, Linda. Business Ethics. Ethical Decision Making and Cases. Boston: Cengage Learning, 2019. ISBN 978-1-337-61443-6. |
BOHATÁ, Marie. Česká cesta k podnikatelské etice. Brno: Barrister & Principal, 2020. ISBN 978-80-7364- 108-5.
HORVÁTHOVÁ, Petra; KLIMSZA, Lucjan a NIEROSTEK, Lech. Moderní leadership: trendy a úspěšná řešení. Praha: Leges, 2022. ISBN 978-80-7502-632-3.
WILLIAMS, Bernard. Morálka. Úvod do etiky. Praha: OIKOYMENH, 2021. ISBN 978-80-7298-569-2. |
| Recommended Reading: |
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DUBBER, Markus D.; PASQUALE, Frank a DAS, Sunit. The Oxford handbook of ethics of AI. New York: Oxford University Press, 2020. ISBN 978-0-19-006739-7.
COLLINS, Denis. Business Ethics. Best Practices for Designing and Managign Ethical Organizations. Los Angeles: SAGE, 2019. ISBN 978-1-5063-8805-2.
SCALET, Steven. Markets, Ethics, and Business Ethics. New York: Taylor & Francis, 2019. ISBN 978-1-138-58096-1. |
BÁRTA, Miroslav. Sedm zákonů. Jak se civilizace rodí, rostou a upadají. Praha: Jota, 2021. ISBN 978-80-7565-640-7.
KLIMSZA, Lucjan. Publikační etika a étos vědecké práce. In: ŠIROKÝ, Jan. et al. Psaní a prezentace odborných textů. Praha: Leges, 2019. ISBN 978-80-7502-340-7.
WILLIAMS, Bernard. Morálka. Úvod do etiky. Praha: OIKOYMENH, 2021. ISBN 978-80-7298-569-2. |
| Planned learning activities and teaching methods |
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| Lectures, Tutorials, Project work, Teaching by an expert (lecture or tutorial) |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Graded credit | Graded credit | 100 (100) | 51 |
| Written exam | Written examination | 100 | 51 |