| Course Unit Code | 460-2020/01 |
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| Number of ECTS Credits Allocated | 4 ECTS credits |
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| Type of Course Unit * | Optional |
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| Level of Course Unit * | First Cycle |
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| Year of Study * | Third Year |
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| Semester when the Course Unit is delivered | Winter Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | |
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| Prerequisities | Course Unit Code | Course Unit Title |
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| 460-2011 | Data Processing Theory |
| 460-2024 | Development of Internet Applications |
| Name of Lecturer(s) | Personal ID | Name |
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| FAS01 | Ing. Radoslav Fasuga, Ph.D. |
| Summary |
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| This course is an introduction to the problems of e-business. The content of the course is a description of the business direction, marketing, inventory control, logistics, finance and related issues in the areas of e-business. |
| Learning Outcomes of the Course Unit |
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| The aim of this course is to acquaint students with the principles of electronic commerce and trading. The course is technically oriented, focusing on practical implementation issues presented. Students will acquire knowledge of basic concepts and guidelines for trading, marketing and design marketing strategies in the Internet environment, customer care, inventory records, logistics, accounting, electronic payment and banking channels (electronic, direct), legislation and related laws, business forms and legal personality. After completing the course, students will be able to draw up business plans for its implementation and to put into operation, will be able to design marketing and advertising campaigns, materialize their profitability and to realize the necessary steps to successfully completing a business plan for sales and services on the Internet. |
| Course Contents |
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Lectures:
• The lines of business on the Internet, modern lines of business, explaining the basic concepts (B2B, B2C, B2G, etc.)
• Specification of the business plan, valuation of costs and benefits, feasibility project
• Pricing policy, methods of determining prices, the European Union, estimated costs associated with the implementation of business plan
• inventory control and logistics inventory, basic principles, calculations, records, legislation
• Monitoring statistics web applications, basic indicators, SEO optimization, testing, quality of treatment site due to the business plan
• Marketing in the Internet, advertising campaigns, monitoring their success and utilization
• Legal forms for e-business trading privileges, franchises, commercial and civil code in relation to e-business, privacy, rights and obligations under the European Union
• Image and corporate identity, computer design, logos, corporate identity, corporate manuals, user interface
• Electronic payment channels, receive electronic payments, credit cards, bank transfers, electronic banking and its linkages with the financial applications, interbank relations, foreign payments
• Customer Care, CRM systems, supply, demand, claims, service, helpdesk, basics of communication with customers
• Organization and management of IT / IS outsourcing, outplacement, offshoring
• Managerial skills, teamwork, organization of group work, project management, planning
• Financing the business plan, credit, loans, grants, incubators
Filling exercise:
The aim of exercise is to demonstrate practical examples of issues presented in lectures, student test positions: the owner of the business plan of a programmer, marketing analyst, financial advisor, customer, employee customer care center.
Student Activity exercises are geared to their own creative work, initiative, discussion, critical perspective on the subject. Students should be able to defend a business plan, critically and constructively contribute to solving the problems of other students.
Exercise Schedule:
• Introduction to e-business
• Definition of business plan
• Determination of price, service, profitability, cost estimates
• Development of marketing and advertising strategies
• Determine the appropriate legal form for business plan
• Visual presentation of the product or service
• Storage and distribution records
• Payment Channels
• Presentation of the results
• Teamwork, the organization of teamwork, sharing tasks, planning
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| Recommended or Required Reading |
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| Required Reading: |
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| Paul J. Jackson,Lisa Harris,Peter M. Eckersley, E-business fundamentals New Your 2003 (http://books.google.com/books?id=WYK4yshm-GsC&printsec=frontcover&dq=e-business&ei=KD9kS9DJEonEywSK5fg6&hl=cs&cd=1#v=onepage&q=&f=false) |
E-komerce – internetový a mobilní marketing od A do Z, Jiří Sedláček, nakladatelství BEN, ISBN 80-7300-195-0 (číslo u nás v knihovně 264059 regál 65)
Image a firemní identita, Jitka Vysekalová, Jiří Mikeš, nakladatelství GRADA ISBN 978-80-247-2790-5 (číslo u nás v knihovně 271998 regál 65)
Informační systémy a elektronické podnikání, Jan Pour a kolektiv, Skripta VŠE, ISBN 80-245-0227-5(259820)
DONÁT, J. E-business pro manažery Praha Grada 2000 80-247-9001-7
Elektronické podnikání, Jan Chromý, Vysoká škola hotelová Praha, ISBN 978-80-86578-96-5
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| Recommended Reading: |
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Dave Chaffey, E-business and e-commerce management: strategy, implementation, and practice, 2006
Brahm Canzer, e-business: strategic thinking and practice, 2003
M. Papazoglou, Michael P. Papazoglou, Pieter Ribbers, E-business: organizational and technical foundations, 2006 |
A. Osterwalder, Y. Pigneur, Tvorba Business modelů, cPress 2012, ISBN 978-80-265-0025-4
A. Osterwalder, Y. Pigneur, G. Bernarda, A. Smith, Vydělávejte svými nápady, cPress 2015, ISBN 978-80-265-0452-8 |
| Planned learning activities and teaching methods |
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| Lectures, Individual consultations, Tutorials, Project work, Other activities |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Exercises evaluation and Examination | Credit and Examination | 100 (100) | 51 |
| Exercises evaluation | Credit | 45 (45) | 25 |
| Compilation and defending the business plan | Project | 15 | 10 |
| Funding model, analysis of the sustainability of the project | Project | 10 | 5 |
| Draft technical implementation of the project, timetable | Project | 10 | 5 |
| Opposing competing projects | Other task type | 5 | 0 |
| Paper on selected topics | Other task type | 5 | 0 |
| Examination | Examination | 55 (55) | 28 |
| Written examination | Written examination | 55 | 28 |