| Course Unit Code | 342-0479/01 |
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| Number of ECTS Credits Allocated | 4 ECTS credits |
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| Type of Course Unit * | Compulsory |
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| Level of Course Unit * | First Cycle |
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| Year of Study * | Third Year |
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| Semester when the Course Unit is delivered | Summer Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| SMR46 | doc. Ing. Vladimír Smrž, Ph.D. |
| OLI22 | doc. Ing. Ivana Olivková, Ph.D. |
| Summary |
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| The subject deals with aspects of operation, management and economics of air transport. It is devoted to the field of air carrier economics, defines the costs of air carriers and their calculation, revenues and prices of air carrier services. It deals with the management of strategy and cooperation of air carriers, marketing and competition in air transport. The practical part is devoted to the solution of the semester work. The aim of this semester work is to develop a case study of a selected airline. |
| Learning Outcomes of the Course Unit |
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| The subject´s goal is to acquaint students with the issues of operation, economics and air traffic management. Students will be able to orient themselves in the field of financial and operational indicators of air transport of passengers and goods. |
| Course Contents |
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1. Breakdown of the economic disciplines.
2. Basic microeconomic laws.
3. Market segmentation and business opportunities.
4. Economy carrier.
5. Economic indicators in the management of air traffic.
6. The position of air transport as infrastructural sector in socio-economic system of the state.
7. Characteristics of the transport market, the influences on its formation, the harmonization of conditions on the transport market.
8. Transport Policy, strategy, business aviation companies, financial balance. 9th International and CS. air carriers licensed commercial air transport - operating conditions, the effect of "open skies" of the EU, the influence of exchange rate changes.
9. Organizational entrepreneurship. Position functions and basic structure of accounting.
10. Property airlines. Company name. Balance Sheet.
11. Valuation of assets and liabilities. Cost. Revenue. Balance of profit. Calculation. Management of cash flows.
12. The issue of personnel and wage policy in air transport.
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| Recommended or Required Reading |
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| Required Reading: |
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Shaw, S. Airline Marketing and Management. Taylor & Francis Ltd, 2011. ISBN 9781409401476
WELLS, A.T.; YOUNG, S.B. Airport Planning and Management, McGraw-Hill, New Zork, 2004.ISBN: 978-0071750240
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Žihla, Z. a kol.: Provozování podniků letecké dopravy a letišť. Brno: Akademické nakladatelství CERM, s.r.o. Brno. 2010. 301 s. ISBN: 978-80-7204-677-5
Bína L., Bínová H., Ploch J., Žihla Z.: Provozování letecké dopravy a logistika. Brno: Akademické nakladatelství CERM, s.r.o., 2014. ISBN 978-80-7402-855-7
Průša, J. a kol.: Svět letecké dopravy. II. vydání. Galileo Training, s.r.o., 2015. ISBN 978-80-260-8309-2
Shaw, S. Airline Marketing and Management. Taylor & Francis Ltd, 2011. ISBN 9781409401476
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| Recommended Reading: |
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Handbook of Airline Economics. The McGraw-Hill Companies, USA, 1995
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Bína, L.,Šourek, D., Žihla, Z.: Letecká doprava II. Praha: Vysoká škola obchodní, 2007. ISBN 978-80-86841-07-6
Sedláček, B.: Letecká doprava, ŽU Žilina, 2000, ISBN 80-7100-674-2
Antonín Kazda: Letiská - design a prevádzka, VŠDS, Žilina 1995 |
| Planned learning activities and teaching methods |
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| Lectures, Seminars |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Exercises evaluation and Examination | Credit and Examination | 100 (100) | 51 |
| Exercises evaluation | Credit | 30 | 20 |
| Examination | Examination | 70 | 31 |