| Course Unit Code | 345-0340/05 |
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| Number of ECTS Credits Allocated | 5 ECTS credits |
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| Type of Course Unit * | Compulsory |
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| Level of Course Unit * | First Cycle |
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| Year of Study * | Third Year |
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| Semester when the Course Unit is delivered | Winter Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| NEC45 | Ing. Libor Nečas, Ph.D. |
| Summary |
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The subject offers basic orientation in strategic management of the company. The individual chapters logically follow one another, from general themes of strategic planning and analysis, to product strategy, price, distribution or communication.
The course will provide an overall and basic orientation in the main disciplines of economics. It focuses mainly on general and macroeconomics and the basic concepts of financial systems. Graduates will gain the necessary knowledge to analyze and estimate the impact of economic policy on the business community. |
| Learning Outcomes of the Course Unit |
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After completing the course the student:
- be able to explain the concept of strategic management, strategy, innovation strategy
business
- will know the basic principles of strategic thinking, the importance of innovation and information
technologies in business strategies,
- will be able to formulate various stages of strategy and implement it,
- be able to describe and evaluate approaches to handling corporate strategies |
| Course Contents |
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Lectures:
1. Characteristics of strategic management
2. Long-term business intentions (mission, vision, strategy)
3. Strategic planning model (phases, selection criteria)
4. Strategic situational analysis of macro-environment
5. Analysis of the business environment
6. Internal environment analysis
7. Types and strategies
8. Formulation of business strategies
9. Implementation and implementation of corporate strategies
10. Marketing strategy
11. Product and product strategy
12. Price and pricing strategy
13. Distribution and distribution strategies
14. Communications and communication strategies
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| Recommended or Required Reading |
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| Required Reading: |
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[1] BUTLER, R., DAVIES, L., PIKE, R., SHARP, J.: Strategic investment decisions. Routledge, London 1993,
[2] SEKHAR SATYA, G. V.: Business Policy and Strategic Management. I. K. International Pvt Ltd, 2009, 288 p. |
[1] Konečný, M., Gregušová, M. Strategický management. Ostrava: VŠB - TUO, FS, 1. vyd., 2012, 287 s.
[2] BUTLER, R., DAVIES, L., PIKE, R., SHARP, J.: Strategic investment decisions. Routledge, London 1993
[3] SEKHAR SATYA, G. V.: Business Policy and Strategic Management. I. K. International Pvt Ltd, 2009, 288 p.
[4] Papula, J. Strategický management, ES EU Bratislava, 93
[5] Pitra, Z. Inovační strategie, GRADA, Praha 1997
[6] Souček , Z. Strategický úspěšný podnik, MFICK, Praha 1996 |
| Recommended Reading: |
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[1] HITT, M.; IRELAND DUANE, R; HOSKISSON, R.: Strategic Management: Concepts: Competitiveness and Globalization. Cengage Learning, 2010, 448 p.
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[1] Vykypěl, O. Strategické řízení podniku, VUT Brno, 1992
[2] Matějka, M. Strategie pro čas globalizace, EKONOM. č.36 - 4/1998 |
| Planned learning activities and teaching methods |
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| Lectures, Individual consultations, Tutorials, Project work |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Exercises evaluation and Examination | Credit and Examination | 100 (100) | 51 |
| Exercises evaluation | Credit | 35 (35) | 18 |
| Projekt | Project | 15 | 8 |
| Písemka - test | Written test | 15 | 8 |
| Jiný typ úlohy | Other task type | 5 | 2 |
| Examination | Examination | 65 (65) | 33 |
| Písemná zkouška | Written examination | 25 | 18 |
| Ústní zkouška | Oral examination | 40 | 15 |