| Course Unit Code | 342-0697/01 |
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| Number of ECTS Credits Allocated | 5 ECTS credits |
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| Type of Course Unit * | Choice-compulsory type A |
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| Level of Course Unit * | Second Cycle |
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| Year of Study * | Second Year |
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| Semester when the Course Unit is delivered | Winter Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| OLI22 | doc. Ing. Ivana Olivková, Ph.D. |
| Summary |
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The course deals with aspects of operation, management and economics of air transport. It is dedicated to the area of transport services in air transport, air transport of passengers and goods. It contains the characteristics of the air carrier's activities, defines the costs of air carriers and their calculation, revenues and prices of air carriers' services. It deals with the management of strategy and cooperation of air carriers, marketing and competition in air transport. Part of the course is also acquaintance with information technologies of air carriers and distribution of air transport services for passengers.
The practical part is devoted to the solution of the semester work. The aim of this semester work is to develop a case study of a selected airline. |
| Learning Outcomes of the Course Unit |
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Students will get acquainted with aspects of operation, management and economics of air transport. The course is devoted to the field of transport services in air transport, air transport of passengers and goods. It contains the characteristics of the air carrier's activities, defines the costs of air carriers and their calculation, revenues and prices of air carriers' services. It deals with the management of strategy and cooperation of air carriers, marketing and competition in air transport. Part of the course is also acquaintance with information technologies of air carriers and distribution of air transport services for passengers.
The practical part is devoted to the solution of the semester work. The aim of this semester work is to develop a case study of a selected airline. |
| Course Contents |
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1. Introduction to the subject, definition of basic terms.
2. International aviation organizations and associations.
3. Air transport services.
4. Air transport of passengers.
5. Air transport of goods.
6. Characteristics of the air carrier's activities.
7. Costs of air carriers and their calculation.
8. Revenues and prices of air carrier services.
9. Strategies of air carriers.
10. Marketing in air transport.
11. Competition in air transport.
12. Cooperation of air carriers.
13. Information technology of air carriers.
14. Distribution of air transport services for passengers. |
| Recommended or Required Reading |
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| Required Reading: |
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| SHAW, S. Airline Marketing and Management. Taylor & Francis Ltd, 2011. ISBN 9781409401476 |
ŽIHLA, Z. a kol.: Provozování podniků letecké dopravy a letišť. Brno: Akademické nakladatelství CERM, s.r.o.
Brno. 2010. 301 s. ISBN: 978-80-7204-677-5
BÍNA L., BÍNOVÁ H., PLOCH J., ŽIHLA Z.: Provozování letecké dopravy a logistika. Brno: Akademické nakladatelství
CERM, s.r.o., 2014. ISBN 978-80-7402-855-7
PRŮŠA, J. a kol.: Svět letecké dopravy. II. vydání. Galileo Training, s.r.o., 2015. ISBN 978-80-260-8309-2
SHAW, S. Airline Marketing and Management. Taylor & Francis Ltd, 2011. ISBN 9781409401476
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| Recommended Reading: |
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Sedláček, B.: Air transport, ŽU Žilina, 2000, ISBN 80-7100-674-2
A. Kazda: Airports - Design and Operation, VŠDS, Žilina 1995 |
BÍNA, L.,ŠOUREK, D., ŽIHLA, Z.: Letecká doprava II. Praha: Vysoká škola obchodní, 2007. ISBN 978-80-86841-07-6
SEDLÁČEK, B.: Letecká doprava, ŽU Žilina, 2000, ISBN 80-7100-674-2
Sylaby na internetové adrese: http://homel.vsb.cz/~dor028/Opory/ |
| Planned learning activities and teaching methods |
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| Lectures, Tutorials |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Credit and Examination | Credit and Examination | 100 (100) | 51 |
| Credit | Credit | 35 | 18 |
| Examination | Examination | 65 | 16 |