| Course Unit Code | 330-7018/01 |
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| Number of ECTS Credits Allocated | 2 ECTS credits |
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| Type of Course Unit * | Choice-compulsory type B |
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| Level of Course Unit * | First Cycle |
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| Year of Study * | First Year |
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| Semester when the Course Unit is delivered | Summer Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| ZAH0081 | doc. Mgr. Pavel, Zahrádka, Ph.D. MBA M.S.c |
| Summary |
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| The aim of the course is to acquaint the participants with the basic method of aesthetic research (analytical aesthetics) and basic theoretical concepts of aesthetics (art, kitsch, fake, aesthetic value, work, originality, author, taste), whose application will be rehearsed and tested on a particular material, respectively. case studies from the world of art (fine art, photography, audiovisual production) and non-artistic aesthetics (consumer aesthetics). The aim of the seminar is to teach students to reflect critically on creative practice and to learn how to think about questions of aesthetic value and the impact of artistic creation in a broader economic, ethical and social context. |
| Learning Outcomes of the Course Unit |
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| Ensure understanding of the disscused topics. To teach students to apply the acquired theoretical knowledge in design practice. |
| Course Contents |
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1-2. Introduction to methodology and methods of analytical aesthetics
3-4. Definition of art and art disputes
5-6. Evaluation of works of art
7. Art and fake
8. High versus popular culture
9–10. Consumer Culture Aesthetics
11–12. Beauty, art and symbolic violence
13. Kitsch
14. Work, copyright and market |
| Recommended or Required Reading |
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| Required Reading: |
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Hume, D. „O normě vkusu“. Aluze 5, č. 2, 2002, 82–91.
Lindstrom, Martin. Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound. New York: Free Press, 2005.
Sibley, F. „Esteticke pojmy“. In Vlastimil Zuska (ed.): Uměni, krasa, šeredno. Praha: Karolinum 2003, s. 23–48. |
Hume, D. „O normě vkusu“. Aluze 5, č. 2, 2002, 82–91.
Lindstrom, Martin. Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound. New York: Free Press, 2005.
Sibley, F. „Esteticke pojmy“. In Vlastimil Zuska (ed.): Uměni, krasa, šeredno. Praha: Karolinum 2003, s. 23–48. |
| Recommended Reading: |
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Zahrádka, P. Estetika spotřební kultury. In: Pavel Zahrádka (ed.): Spotřební kultura: Historie, teorie a výzkum. Praha: Academia 2014, 337–364.
Zuska, V. Estetika - úvod do současnosti tradiční disciplíny. Triton, 2001.
Beranová, V. Průvodce po světě současné estetiky. Monument, 2018. |
Zahrádka, P. Estetika spotřební kultury. In: Pavel Zahrádka (ed.): Spotřební kultura: Historie, teorie a výzkum. Praha: Academia 2014, 337–364.
Zuska, V. Estetika - úvod do současnosti tradiční disciplíny. Triton, 2001.
Beranová, V. Průvodce po světě současné estetiky. Monument, 2018. |
| Planned learning activities and teaching methods |
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| Tutorials |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Credit | Credit | | |