| Course Unit Code | 342-3330/02 |
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| Number of ECTS Credits Allocated | 4 ECTS credits |
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| Type of Course Unit * | Compulsory |
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| Level of Course Unit * | First Cycle |
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| Year of Study * | Third Year |
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| Semester when the Course Unit is delivered | Summer Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| OLI22 | doc. Ing. Ivana Olivková, Ph.D. |
| TEI72 | doc. Ing. Dušan Teichmann, Ph.D. |
| Summary |
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| The principles of transport business and business activity in transport company. The problems of transport services in a branch of service. Planning of work, working time in transport. Personnel policy of transport company. Costs and income of a transport company, price setting, managerial control of transport company as a whole. Marketing in transport and marketing mix. |
| Learning Outcomes of the Course Unit |
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| To analyze the sorts of transport business. To recognize and formulate the problems of traffic and transport processes in a transport company and transport service in the field of service. To summarize issues of work running study and working time in transport and evaluate effects and impacts from designed changes. To propose the optimal structure of costs and income in transport. To evaluate the marketing strategy of various models. Acquirements will be demonstrated by solving a semester project. |
| Course Contents |
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The program of lectures
1. Introduction and basic concepts
2. Company organization in transport, management and termination of business
3. Assets, capital and financial management in transport
4. Demand for transport
5. Travel services
6. Preparation and planning the performance of the company
7. Costs and expenses of transport company
8. Revenues and earnings of transport company
9. Return transport.
10. Price and pricing
11. Investment activities of the transport company
12. Taxes and tax policy for transport services.
13. Marketing in the field of transport services, the marketing mix.
14. Accounting transport company
Exercise Program
1. Practice basic concepts.
2. The planning process, creating organizational structure.
3. Entering the project - 'Project establishment of the company in the field of transport "
4. Creating a Business Plan
5. Consultation on the project
6. Planning performance of the transport company
7. The founder's budget - the cost of transport companies
8. Test 1. Revenues and earnings for transport companies
9. Calculation of the critical point of profitability, the profitability
10.Completion and processing end of the project
11.Presentation and project evaluation
12.Presentation and project evaluation.
13.Depreciation methods-calculations
14.Test 2. Marketing activities. |
| Recommended or Required Reading |
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| Required Reading: |
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| Quinet, E., Vickerman, R. Principles of Transport Economics. Cornwall, 2004, ISBN 1-84542-256-2 |
SYNEK, M., KISLINGEROVÁ, E. A KOL. Podniková ekonomika. Praha: C.H. Beck, 2010, 5. vydání, ISBN 978-80-7400-336-3
EISLER, J.: Ekonomika dopravních služeb a podnikání v dopravě. Praha: VŠE Praha, 2008, ISBN 978-80-245-1416-1 |
| Recommended Reading: |
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| Vuchic, V. Urban Transport: Operations, Planing and Economics.Published by John Wiley, Hoboken, New Jersey. ISBN 0-471-63265-1 |
EISLER, J.: Ekonomika dopravních služeb a podnikání v dopravě (Cvičebnice a pracovní sešit). Praha: VŠE Praha, 2010, ISBN 978-80-245-1641-7
http://issuu.com/michdor/docs/m16_text?e=7481937/1598817
http://www.elearn.vsb.cz/archivcd/FS/Zdopr/02_SD.pdf
http://kds.vsb.cz/mhd/ |
| Planned learning activities and teaching methods |
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| Lectures, Tutorials |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Graded credit | Graded credit | 100 | 51 |