| Course Unit Code | 342-3378/01 |
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| Number of ECTS Credits Allocated | 4 ECTS credits |
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| Type of Course Unit * | Choice-compulsory type B |
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| Level of Course Unit * | First Cycle |
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| Year of Study * | Third Year |
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| Semester when the Course Unit is delivered | Winter Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| CER07 | Ing. Michal Červinka, Ph.D. |
| OLI22 | doc. Ing. Ivana Olivková, Ph.D. |
| Summary |
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| The student will gain an overview of the basic principles in key topics of commercial and operational areas of airlines, including airline costs, open sky agreements, airline transport activities, revenue management, airport service provision, product planning, etc. to the extent necessary for a graduate of a bachelor's degree programme with an aviation focus. It will acquire knowledge of the context of operating airlines in a global environment, following selected entities active in air transport. |
| Learning Outcomes of the Course Unit |
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| The aim of the course is to acquaint students with the basic principles of commercial and operational activities of airlines. |
| Course Contents |
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1. Air transport as a global sector, commercial and operational cooperation of the air transport sectors
2. Characteristics of airline operations and their trends
3. Regulation in air transport
4. Airline transport services
5. Basic air transport documents
6. Air transport conditions
7. Air transport process of persons and cargo
8. Costs and revenues of air transport
9. Efficiency and profitability of air transport, their indicators and management
10. Competition and cooperation between airlines, aviation alliances
11. Business models and strategies of air carriers
12. Cooperation between the airport and the airline in the transport process
13. IT in the air transport process
14. Summary of the course |
| Recommended or Required Reading |
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| Required Reading: |
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Doganis, R. Flying Off Course IV: Airline economics and marketing. London: Roudledge - Taylor and Francis group, 2010. ISBN 978-0-415-44737-9
Shaw, S. Airline marketing and management. Ashgate Publishing, Ltd., 2011. ISBN 970-0-7546-4820-8 |
Červinka, M.: Provozování letišť. Ostrava - VŠB – TU Ostrava 2017, ISBN 978-80-248 - 4115 – 1
Doganis, R. Flying Off Course IV: Airline economics and marketing. London: Roudledge - Taylor and Francis group, 2010. ISBN 978-0-415-44737-9
Průša, J. a kolektiv. 2015. Svět letecké dopravy. II. rozšířené vydání. Praha: Galileo Training s.r.o., 2015. 648 s. ISBN 978-80-260-8309-2.
Shaw, S. Airline marketing and management. Ashgate Publishing, Ltd., 2011. ISBN 970-0-7546-4820-8
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| Recommended Reading: |
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| Wells, A.T.; Young, S.B. Airport Planning and Management, McGraw-Hill, New York, 2004.ISBN: 978-0071750240 |
Bína L., Bínová H., Ploch J., Žihla Z.: Provozování letecké dopravy a logistika. Brno: Akademické nakladatelství CERM, s.r.o., 2014. ISBN 978-80-7402-855-7
Žihla, Z. a kol: Provozování podniků letecké dopravy a letišť. Brno: Akademické nakladatelství CERM, s.r.o., 2010. ISBN 978-80-7204-677-5
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| Planned learning activities and teaching methods |
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| Lectures, Tutorials |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Graded credit | Graded credit | 100 | 51 |